Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The reunion problem | Main | David Sedaris meets Woody Allen »

Seven tips to build for meaning

What happens after I click on your Google ad?

I was thinking about great Squidoo pages (lenses) yesterday, and realized that many of them, along with many blogs, have the same goal: give someone a handle, a sense of meaning--context--so they can go ahead and take action.

You have a blog to turn a browser into a raging fan for your candidate or your product.
You have a lens designed to teach people what they need to know to confidently sign up for your tour.
You have a landing page to convert Google AdWords clickers into buyers.

With that in mind, here are a few tactical tips that might help if that's what you're trying to do online:

  1. Use numbers and bullets. People don't read online, they scan.
  2. Give people a place to go. The web is incredibly efficient when it's a road, much less so when it's a dead end. The best meaning-building delivers the reader to a new place, in context.
  3. Use pictures. Back to the scanning thing. Pictures, properly chosen, communicate quality as well as large amounts of information. I'm not talking about product shots (which are important) as much as pictures that tell a story. (thanks, Benji)
  4. Have an opinion. Guides that bend over backwards to be fair rarely impart information. Context is built more quickly if people know where you stand and can plug that into their previous point of view. If you're giving meaning, you're also making an argument... one in favor of your point of view.
  5. Don't be afraid to compare. Saying this is better than that helps me understand if I already have an understanding of that.
  6. It's a brick wall, not a balloon. This is a hard one for many people. We try to build something quickly and get it totally complete all in one go. If we can't, we get frustrated and give up. But great blogs and lenses are built brick by brick, a little at a time. You learn what works and do it more. Here's a fine example.
  7. It's okay to be long, if you're chunky. The great lesson of direct mail was that long letters always do better than short ones. That's because once you've sold me, I'll stop reading. But if I'm not sold and I get to the end, you lose. The web is infinitely expandable. So go ahead and tell your story.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54ef83c918834

Listed below are links to weblogs that reference Seven tips to build for meaning:

» Building Meaning on your Blog from Property Management
Our world has quickly morphed into a quest for meaning or has it always been that way? Maybe we are just now taking hold of the philosophy and giving it the press it deserves. That being said Seth, in his [Read More]

» Landing Pages Knowing when to say when. from B2B Marketing ROI
Do not inundate your visitors with required (or even optional) fields. Nothing frustrates me more as a visitor than arriving at a landing page, seeing a massive form and having most or all of the fields marked with the asterisk of death (denoting a req... [Read More]

» Building Meaningful Winery Web Sites from The Winery Web Site Report
Here are 7 tips on building for meaning from Seth Godin, with some notes from me. Use numbers and bullets. (is your site built to scan?) Give people a place to go. (I really endorse this one - remember, users [Read More]

» Seven Tips To Build For Meaning from The Profitable Business Edge 2™
If you're new here, you may want to subscribe to my RSS feed for valuable future updates. Don't forget to bookmark this page, and thanks for visiting The Profitable Business Edge 2.Seth Godin gives us another chunk of his wisdom on his blog CLI... [Read More]

« The reunion problem | Main | David Sedaris meets Woody Allen »