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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Sweet spot marketing

Golf (or maybe tennis) has the true myth of the sweet spot. That special part of the club (racket) that magically makes the ball go farther and straighter.

There's a sweet spot in promotion and PR as well. Let me give you a few examples from the book world to get us started:

Peter Drucker was in the sweet spot for the Harvard Business Review. His background, reputation and style of writing contributed to him writing more pieces for them than anyone else. (My stuff, on the other hand, is blacklisted by the HBR. They won't even consider my work.)

If you want to get reviewed by the New York Times Book Review, don't even consider self-publishing. Don't write a how to book. Don't write something particularly funny, either. But it sure helps to be published by Knopf. Literary fiction by respected writers published by Knopf is the sweet spot (history comes in a close second).

There's a sweet spot for getting on Oprah and for being on NPR as well.You rarely hear about romance novels on All Things Considered.

My point isn't that you shouldn't try to get these middlemen to broaden their horizons or to give up on something you're passionate about. It's just that it might be easier to build a new sweet spot than it is to persuade an established middleman to change his rules for you.

I never had a chance with existing magazines so I invented a writing style for myself that worked well with Fast Company, which until then had never had a columnist. Bloggers around the world are discovering that it's cheaper and faster and more effective to build their own media channel than it is to waste time arguing with the old ones.

So I guess my advice would be to either build your product and network along the way to align with exactly what the middlemen want... or reject them and live/thrive without them. It's the middle ground that's really frustrating.

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Listed below are links to weblogs that reference Sweet spot marketing:

» Sweet Spot Marketing means being yourself and going your own way from WebMetricsGuru
I just got done reading Sweet spot marketingin Seth Godins blog and was thinking about the Sweet Spot as being synonymous with doing you own thing, or following your bliss, whatever....My point isnt that you shouldn... [Read More]

» Long Tail + OnDemand from ShelfMade
We are huge fans of Seth (isnt everyone) so well link to his site and his articles often. His writing style, philosophy and the volume of his output align very well with what we are trying to do at ShelfMade.net. We kind of stole our idea... [Read More]

» Your Career Sweet Spot from Your Best Impression.com
Career marketing is no different from product marketing! Just as Seth Godin says, It might be easier to build a new sweet spot than it is to persuade an established middleman to change his rules for you. Too many job seekers persist in tr... [Read More]

» The Sweet Spot from Chris Webb on Publishing, Media, and Technology
I smiled to myself reading Seth Godins post entitled Sweet Spot Marketing, in which Seth discusses a few marketing sweet spots from the book industry. Theres a sweet spot for getting on Oprah and for being on NPR as well. Yo... [Read More]

» Regarding the "Sweet Spot"... from Solutions Talk
Today's Notable Quote: B. Joseph Pine II and James Gilmore from The Experience Economy The richest experiences encompass aspects of all four realms (Entertainment, Educational, Esthetic and Escapist) - hitting the 'sweet spot' in the center of the real... [Read More]

» Маркетинг точки контакта from Как продать
Либо создавайте свой собственный продукт и сеть, чтобы точно соответствовать тому, чего хочет посредник… либо откажитесь от них и живите... [Read More]

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