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We Are All Weird

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All Marketers Are Liars Blog




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« Random Acts of Initiative | Main | Thinking about this war »

The haystack

It's easy to be wowed by what a magical job the search engines do in finding you just the right needle in the haystack.

The fact is that search engines are very good at fairly simple searches, and very good at finding information about single products, services, people and ideas.

But they're terrible at connections, at rankings, at horizontal results. They can't help me find the 25 most important up and coming artists in the United States. They can't help me find six products that are viable alternatives to something that was just discontinued. They can't help me rank the service of four accounting firms.

There's a giant opportunity. (Many opportunities, actually). It's to collate and slice and dice and rank domain-specific knowledge and surface it. There are some areas where this is done extremely well (restaurants, for example), but in most cases, it's not done at all.

Organizing the world's information is a laudable goal. But we're only an inch down the road.

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Listed below are links to weblogs that reference The haystack:

» Head on nailhitting from The Learning Curve
Oooooo . . . if I had only gotten busy on the Internet 12 years ago (7 years ago, 5 years ago, whatever) before all the good opportunities were all taken. Boo hoo! Too late now. Read Seth Godin: The haystack Exactly, precisely, and suc... [Read More]

» 16 billion haystacks from Boris Veldhuijzen van Zanten
Seth Godin just published a story titled The haystack. He says: Its easy to be wowed by what a magical job the search engines do in finding you just the right needle in the haystack. Im not wowed. More often Im annoyed at being pre... [Read More]

» Connections: Nelson Mandela from Daylife Blog
Seth Godin recently blogged about a fundamental flaw with search engines. He wrote: The fact is that search engines are very good at fairly simple searches, and very good at finding information about single products, services, people and ideas. ... [Read More]

» haystack slicer and dicer needed from rubbedcode.com
Seth Godins latest haystack post gives an idea of what applications we need to (sorely!!!) build in order to make the world a better place. Information management!!! oh how we need thee At a time like this tis&... [Read More]

» Mahalo and How We Search from DarrenBarefoot.com
Mahalo founder Jason Calacanis invited me to check out his new human-powered search engine. Specifically, I installed Mahalo Follow, a kind of search buddy Firefox plug-in that pops open a sidebar when it thinks Mahalo has some content re... [Read More]

» Mining Product Recommendations from Google Search Results from Technology Evangelist
Seth Godin think search engines still have a lot to room to grow when it comes to comparison type searches: Seth's Blog: The haystack But they're terrible at connections, at rankings, at horizontal results. They can't help me find the... [Read More]

» Search vs.Recommendations from
In an interesting blog entry by Seth Godin, he states: The fact is that search engines are very good at fairly simple searches, and very good at finding information about single products, services, people and ideas. But theyre terrible a... [Read More]

» The Haystack: Slicing Dicing RSS feeds from AideRSS Blog
Seth Godin recently published a very interesting blog post (The haystack), pointing out the fact that modern search engines are not all that great at vertical searching or ranking. And indeed, Googles blog search results (or any ot... [Read More]

» Yedda is Knowledge from Yedda. The Blog.
Seth Godin just blogged about the fact that search engines still dont do a good job in organizing the worlds information. Yedda taps all the information that Google cant get to, but instead of seeking it on websites, we enable information... [Read More]

« Random Acts of Initiative | Main | Thinking about this war »