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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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The power of chunking

Aaron has posted a really powerful mindmap of what he knows about internet marketing (which is a lot). I found several sites I didn't know about and you will too.

But the mindmap part just gave me a headache. There really is a rule of seven when it comes to putting ideas into your head (which is why phone numbers have 7 digits...). When you launch a new idea on the world, odds are you've thought it through and realized many permutations of it. When you want to teach Social Studies to 12 year olds, there's lots to teach. When you want to sell something to a business, the richness of your offering demands a great deal of detail.

Obviously, Aaron isn't trying to get us to remember or even grok all the roots and leaves of his tree. My guess is that you will soon be writing down a few things to take action on, as opposed to figuring out how all the pieces fit together. It's a checklist, in practice, at least it was for me.

Even though Aaron wasn't trying to sell a single idea with overkill, sometimes, marketers are doing just that. They're going overboard with all the benefits and features and wonders of the product or service they're launching. Politicians make this mistake every single day.

Resist.

Seven is probably too many bullets. Three is more like it.

Three we can handle. Three is manageable and memorable and actionable. Give me three things and I can find a place for them in my brain. Each of those three things can probably have three subthings if you like. And then, at least for now, that's it.

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