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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Yellow Pages in your Pocket | Main | Yet another frontier ruined »

What are you hiring for?

If you're trying to hire someone who presents well to strangers, creates documents without typos, is good at seeking out interesting new opportunities, can think on her feet in an interview and can network with strangers in search of a goal, your current hiring system is probably perfect.

Unfortunately, those skills don't apply to most jobs.

As a result, we end up hiring people who are good at self-marketing, not at what we need them to do.

It may very well be that this programmer or that cleaning person or this animator is absolutely terrible at the things that make it easy to get hired. Is there anything wrong with that? Isn't the entire point of a hiring process to separate the people who will be good at the job from those that won't? Why is "clever cover-letter writing" or "willingness to travel across town on spec for an interview" a leading indicator of that?

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Listed below are links to weblogs that reference What are you hiring for?:

» What are you hiring for? from Karl Katzke
Seth Godin, who I otherwise regard as damned smart, wrote a blog entry about hiring today that he entitled what are you hiring for? Theres tjree things that all of those hoops the ability to write a clever cover letter, th... [Read More]

» Writing Test May Be Required for Hiring 2.0 (or Maybe We Interview WithBlogs?) from SmoothSpan Blog
Yet another Seth Godin blog post stopped me in my tracks and made me write a post of my own.  I wish I had Godins ability to write these short but pithy thought provokers.  Alas, I am somewhat more long-winded.  But people tell me I can write... [Read More]

» Godin Craps On Cover Letters from Recruiting Bloggers.com
Isn't the entire point of a hiring process to separate the people who will be good at the job from those that won't? Why is "clever cover-letter writing" or "willingness to travel across town on spec for an interview" a leading indicator of that? Seth,... [Read More]

» Are You A Good Self Marketer Or A Good Worker? from Joyce's Philosophies & Insights
If anyone were to take a look at the newspaper or job classified websites or anywhere that states they are hiring people, do browse through the conditions stated within as well; they have stated clearly the request for certain ability, capability, skil... [Read More]

» Who reads the cover letter anymore? from Property Management
Seth makes a great observation about hiring [here]. I stopped reading cover letters a long time ago figuring that they all said pretty much the same thing. What I started paying attention to instead was how many experiences and or [Read More]

» What Does it Take to Get Hired These Days? Ask Seth Godin! from Narrative Assets
Seth Godin wrote an interesting post on what employers should be looking for when they hire someone. According to Godin, it seems employers tend to hire people who are better at self-marketing, than they are at doing the actual job. [Read More]

» Seth Godin - What are you hiring for? from Talent Management, Employee Selection, Personal Development, and Employee Retention
Seth Godin's Blog - What are you hiring for? - addresses a critical issue - hiring the right people. [Read More]

» What are you hiring for? from A Renaissance Man
Seth explores the reasons we structure our interviews the way we do, and the scary part is, that when you stop and think about it, it is so obvious. [Read More]

» Для чего вы нанимаете людей? from Как продать
В результате мы только и делаем, что нанимаем людей, способных разрекламировать себя, а не сделать то, для чего они нам нужны. ... [Read More]

» Even Seth Godin Makes Mistakes: Why Cover LettersMatter from good to know
Seriously.  Seth just put out the idea that cover letters dont matter,  and Im going to have to disagree with him.  Completely.  And, well, utterly.  Redundantly, too boot.  Heres the thing.  Im not looking for a bri... [Read More]

» Seth Critiques Hiring Process from Recruiting Bloggers.com
The standard hiring process favours a good self-marketer who: - makes good presentations - network well with strangers - creates documents without typos and - can think on her feet in an interview over someone who can do the job. Why else would a cleve... [Read More]

» Avoid hiring the wrong person... from hyperknowledge
As a recruiter for a technology orgnanization myself, this one's close to my heart. I'm going to assert that most recruitment campaigns start off badly, deteriorate in the middle and the less said about the outcome, the better. It seems... [Read More]

« Yellow Pages in your Pocket | Main | Yet another frontier ruined »