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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Thinking outside the (eBay) search box | Main | Meatball Mondae #3 (Columbus Day Edition) »

Choice

If I had to pick one word to describe what's new, what's different and what's important about now vs. then, it would be "choice."

The choice of more products.
The choice of more retailers. Many a click away.
The choice of more consumers to ask for an opinion.
The choice by marketers over who to market to (precision increases).
The choice of workers to be virtual or flexible or change careers.

I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have thousands. One bank near my house, now ten thousand a click away.

I have more choice in who to hire, who to work for and most important...

More choice in who to listen to (and who to ignore).

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Listed below are links to weblogs that reference Choice:

» The Biggest Thing the Web Brings is Choice? What Does Choice MakeScarce? from SmoothSpan Blog
Seth Godin says the one thing thats different about now versus then is choice: The choice of more products. The choice of more retailers. Many a click away. The choice of more consumers to ask for an opinion. The choice by marketers over who to ... [Read More]

» Choice...it is more valuable than just for comodity-related decisions from Captain Wildchild
Today Seth Godin has written a very poignant post about choice. The gist of what he comments on is that in the past there were limited choices open to us, partly due to technology and now competition plays a factor. [Read More]

» The Danger of Choice from The Smart Design
Yesterday, Seth Godin blogged on Choice. I was interested in the line I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have thousands. One bank near my house, now ten th... [Read More]

» Choosing. from ConfuciusSays - China Market Wisdom
Great post from Mr Seth Godin. What are you doing to make sure that your brand gets chosen? [Read More]

» Choosy? from Solutions Talk
Notable Quote: BRILLIANT! Seth's reasoning in this blogpost is peerless...I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have [Read More]

» The Age of Choice from A Wider Net
Whenever I stroll the toothpaste aisle or the peanut butter aisle in the local mega-supermarket I often think we have too many choices (at least in North America). That doesnt apply to Presidential candidates, of course, when we are given 2.1 ca... [Read More]

» Choice and Customer Service from Service Untitled
Seth Godin wrote an interesting post about choice the other day. What was interesting is how Seth neglected to mention customer service in the post. He is usually a very pro- customer service/customer service experience guy. However, his point is stil... [Read More]

» Fluidity from John Winsor
I was in New York last week when someone last week asked me what makes CP B so powerful as a creative agency. I had a lot of answers but it was hard to put my finger on it, until today. [Read More]

» Conservative Republican Males for Hillary '08 from carpe factum
Since I like to geek out on office politics, one of my governmentally political friends asked me the other day whom I was favoring in the 2008 Presidential race. Since he knew I'd been a registered Republican since I started [Read More]

« Thinking outside the (eBay) search box | Main | Meatball Mondae #3 (Columbus Day Edition) »