Choice

If I had to pick one word to describe what's new, what's different and what's important about now vs. then, it would be "choice."

The choice of more products.
The choice of more retailers. Many a click away.
The choice of more consumers to ask for an opinion.
The choice by marketers over who to market to (precision increases).
The choice of workers to be virtual or flexible or change careers.

I used to have one choice to make a phone call. Now I have a dozen. I used to have one place to buy insurance for my company, now I have thousands. One bank near my house, now ten thousand a click away.

I have more choice in who to hire, who to work for and most important...

More choice in who to listen to (and who to ignore).