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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Meatball Mondae #4--No middlemen, no insulation | Main | Is viral marketing the same as word of mouth? »

Do you think they did it for the PR?

Of course not.

I heard from a dozen people last night, all pointing me to: I Heart Zappos.

A woman had a touching and memorable experience with Zappos and wrote about it. It's really clear that there was no PR intent at all, it was just one human reaching out to another.

And that's my point. What would the people in your organization do? Are there so many rules and procedures it would never happen? So much suspicion and oversight it never could happen?

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Listed below are links to weblogs that reference Do you think they did it for the PR?:

» Zappos Gets It or How To Create An Amazing Customer Experience from Marketing - The Bold Approach Method
Marketing and business writers like Seth Godin, Tom Peters, Kevin Hogan and me regularly report on experiences with companies that just make you shake your head in amazement (and rarely the good kind. On Seth's blog today, he points to a site where som... [Read More]

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I read about this post over on Seth Godins blog. Its the story of a ladies experience with a company called Zappos, heres an abstract from her story: When I came home this last time, I had an email from Zappos asking about the sho... [Read More]

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» Can it get better thanZappos? from Mommy CEO
I am a subscriber to Seth Godins daily blog, and today, when I finally got a chance to read some posts, I read his post Do You Think They Did It for The PR? It was a quick post referring people to another post called I Heart... [Read More]

» Blumengrüße from zweitnormalität
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» Zappos knows how to make the customer happy from Love for Biz
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» Zappos knows how to make the customer happy from Love for Biz
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» Recruiting Lessons In TRM From A Shoe Company from My Weblog
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» Zappos Cares from Think Personality
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» Zappos from Desencadenado
Vía el blog de Seth Godin, descubro la historia de una cliente de Zappos. Zappos es una tienda electrónica de zapatos, simplemente. Resulta que Zaz Lamarr compró unos zapatos para su madre. La señora falleció, y Lamarr se encontró con siete pare... [Read More]

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« Meatball Mondae #4--No middlemen, no insulation | Main | Is viral marketing the same as word of mouth? »