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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The secret of writing to be read | Main | Permeability »

End your tasks, end your job?

One reason for organizational paralysis is that it's easy to believe that if your tasks go away, your job goes away.

If you're the district manager for the Yukon Territory and the company stops serving the Yukon, you're going to get fired, aren't you? If you are the product manager for the evangelical market and it's determined that this market isn't growing fast enough, what's going to happen to you?

It's no wonder, then, that groupthink and politics and natural defenses kick in every time strategy is discussed.

The thing is, in most organizations, when the Yukon gets shut down, the district manager does get laid off. Big mistake.

As soon as management starts conflating people with tasks, they've  guaranteed that the organization is going to get stuck. Probably soon. A better plan: rotate your people and continually reward and promote and challenge them. Make a big deal when someone makes the case for shutting down her task. Make it really clear through your actions that tasks come and go, but good people stay.

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Listed below are links to weblogs that reference End your tasks, end your job?:

» Uncle Seth Strikes Again from Chris Bonney
Check out this nice piece by Seth Godin. My question to Seth is: Is there a company anywhere that has this type of protocol? In theory, your ideas hold weight with me, but providing an example, and hence a template, [Read More]

» Tidbit: Its the people, stupid. from Notes from Flat Creek
When it comes to atypical, insightful management advice, I typically turn to Jim Collins. But for a marketing guy, what Seth Godin serves up is crystal clear. In an information economy and especially in a creative industry, is there possibly a more i... [Read More]

» Embracing The Inner Hedgehog from Innovating To Win
In “End your task, end your job?”, Seth Godin hits upon one of the classic impediments to change: the fear of loss as a result of the end of the status quo. Workers worry that a change in their tasks [Read More]

» The Diabolical Secret of Successful Ministry from Paul D. Watson
“The secret to having a successful ministry in the West,” my friend explained between bites of pizza, “is that you have to make yourself indispensible. You tie strings to everything so that people have to come back to you if they want to do an [Read More]

« The secret of writing to be read | Main | Permeability »