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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The need to be right | Main | Fonts and your face »

Eyeglasses

Glasses I just found out I need glasses. This is a traumatic moment for someone who never before fretted about aging. It's one of the parts of my body that I could always depend on, and then boom, no more.

As I stood in the store looking at the racks and racks of glasses (90% profit margins!) I understood why this business is so lucrative. As Jerry Seinfeld has pointed out, for no good reason, folks treat people with glasses as if they're smarter (and they treat people with hearing aids as if they're dumb...).  It's stupid but it's true.

Glasses let you change your brand if you want to. Most glasses just fit in, but some stand out. A hard decision. The hardest since I shaved my head.

If you've got a perfect frame in mind for Seth2.0, send a link over by email. [I got a lot of responses. A ton. Stay tuned for the winners... and thanks.] How vain is that? Letting your readers pick out your new facelogo...

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Listed below are links to weblogs that reference Eyeglasses:

» Perception isEverything from The Learning Journey
In todays post we are heading back to school to rethink some old playground mentality. Seth Godin is having to wear spectacles and he raised this question of stigma: Why do we look at people wearing glasses and think they are smarter? Why do we... [Read More]

» Interview at PakSpectator from ReallyVirtual
The Pakistani Spectator interviewed me last week, you can find the interview here [link]. Though I repeatedly denied being a blogger of the interviewable sort, they wouldnt listen. Thanks for interviewing me TPS and Ghazala, you made me actually... [Read More]

« The need to be right | Main | Fonts and your face »