Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« How to create a good enough website | Main | Teaching your customers a lesson »

How to create a great website

Here are principles I think you can’t avoid:

1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.

2. Change the interaction. What makes great websites great is that they are simultaneously effortless and new at the same time. That means that the site teaches you a new thing or new interaction or new connection, but you know how to use it right away. (Hey, if doing this were easy, everyone would do it.)

3. Less. Fewer words, fewer pages, less fine print.

4. What works, works. Theory is irrelevant.

5. Patience. Some sites test great and work great from the start. (Great if you can find one). Others need people to use them and adjust to them. At some point, your gut tells you to launch. Then stick with it, despite the critics, as you gain traction.

6. Measure. If you’re not improving, if the yield is negative... kill it.

7. Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”

8. If you hire a professional: hire a great one. The best one. Let her do her job. 10 mediocre website consultants working in perfect harmony can’t do the work of one rock star.

9. One voice, one vision.

10. Don’t settle.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54f09dacc8834

Listed below are links to weblogs that reference How to create a great website:

» Creating a great website - Check your sources from Interactive Media for Higher Education
Today, Seth posted a "top-ten list" of advice for creating a great website. Most of these are general statements and for the most part I would agree with them. However, one emphatic point he makes is misleading and should be removed from the list... [Read More]

» 10 rules for a great website from CleverThink
Seth Godin has put together a nice list of principles to consider when creating a new (or maintaining an existing) website. While I understand the point, it\'s often impossible to \"fire the committee\" in the real world... [Read More]

» Key to a Great Web Site: Fire the Committee from Conversation Marketing
Sage words from Seth Godin: “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.” Web design by community never works. The 2-3 times I've seen it tried, design stretched out ... [Read More]

» How to get a great website (or anythingelse) from SVC Seattle Thought of the Hour
We know what youre thinking. If we wanted to read what Seth Godin had to say, wed just go to his blog, not yours. Point taken, and well stick to reporting ideas spoken at SVC in most of our future posts. But these 10 tips on how... [Read More]

» How To Create A Great Website from The How To Do Things Blog
Now I know a lot has been written on this topic so you may hardly expect anything new here. How do you create a great website and how to define a great website anyway? Is it functionality? Is it uniqueness? Is it relevance? Is it the design? Is it the ... [Read More]

» I'm a beautiful and unique snowflake from LeeNutter.com
I’ve read articles like this before, but they’re usually written by fellow web designers, so whilst they might be spot on, they’ll always be seen as more than a little bias... [Read More]

» Great Website: Small team inspiring content from Inspirasi Bisnis
Seth Godin, di dalam blog Marketingnya yang terkenal, menuliskan panduan mengenai panduan membuat website yang hebat. Ditulis dengan bahasa sederhana, panduan utama dari Seth Godin untuk menciptakan website yang sukses adalah membuat tim yang ramping, ... [Read More]

» greatsites from bogdanlebu
seth ne dezvaluie o lista cu 10 principii de care sa tii seama cand creezi un site imi plac 1, 4 (oare lista lui se pune ca si teorie?! ) si 9 asa ca puneti mana si creati, nu mai studiati mii de teorii, in echipe stufoase ... [Read More]

» Out with theOld from The Learning Journey
and in with the new.  Marton House has a new website, so hats off to our very own Steve and Caron for making it happen. Its a much slicker and simpler affair than our previous sites and we hope it makes it easier for our clients to fully... [Read More]

» Out with theOld from The Learning Journey
and in with the new. Marton House has a new website, so hats off to our very own Steve and Caron for making it happen. Its a much slicker and simpler affair than our previous sites and we hope it makes it easier for our clients to fully ... [Read More]

» Good Enough and Excellent Websites from marginally subversive communication thoughts
Why build something "good enough" when you can build something "great and remarkable"? [Read More]

» How to Create a Great Website from Unique ID Naples, Florida Web Design Blog
From Seth Godin here comes the abbreviated ten principles of great web design: Use a small team Simple to use Less is more Patience (great websites take time) Continually measure and improve Clever is bad Hire a professional a great profession... [Read More]

» Accidental Best Practices from Infomancy
Reading Seth Godins work is so inspiring. He takes simple ideas and common sense happenstances then distills from them clear definitions of best practices. He tells us that our good ideas often really are good ideas. Recently he has been tacklin... [Read More]

» A Marketers Advice on How to Get a Website from Dopp Juice
The most common question I get is How much does a website cost? My usual response is, How much does a house cost? It depends on a lot, doesnt it? Websites are like that, too. Their common reaction is persistent disb... [Read More]

» Seth Godin Gets It from Pink Martinis
I couldnt have said it better myself. My favorite excerpt: 5. Patience. Some sites test great and work great from the start. (Great if you can find one). Others need people to use them and adjust to them. At some point, your gut t... [Read More]

» Now Thats What Im Talkin About! from Tenth Muse
Ah, Seth lays it out how to create a great website so perfectly. Im rather partial to #8. 8. If you hire a professional: hire a great one. The best one. Let her do her job. 10 mediocre website consultants working in perfect harmony ca... [Read More]

» Why your website sucks from Donor Power Blog
Want to know what's wrong with your website? Seth can tell you, and he does at How to create a great website. His very first piece of advice: Fire the committee. No great website in history has been conceived of [Read More]

» Small Business Web Development Gap from LGR Webmaster Blog
I have been mulling this post over for a considerable amount of time. If you have not read Seth Godins post How to create a great website you really should take a look. He outlines 10 points to creating a great website. I agree wit... [Read More]

» Will the bubble burst? What can you do about it? from thinks
Jason Calacanis thinks the bubble burst. Fred Wilson doesnt care, at least in the long run. Fred believes the web is going mobile, programmable, social, and semantic and that a lot of opportunities exist along the way. Nothing agai... [Read More]

» Launch Faster: 12 Tips for Avoiding Web Project Delays from Small Business Essentials
It seems like everyone Ive talked to lately is in the middle of some kind of web development project delay. (We even had an entire thread about it in the StartupNation Community.) I started asking around and thinking about the delays Ive ... [Read More]

« How to create a good enough website | Main | Teaching your customers a lesson »