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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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"I can't afford it"

That's not true.

At least it's not true almost all the time. Very few of your prospects literally can't afford it. What they are really trying to say is, "it's not worth it." As in, it's not worth reprioritizing my life, not worth the risk, not worth what I'll have to give up to get this, not worth being in debt for.

One response to repeated cries of "I can't afford it" is to lower your prices. A better response is to tell a better, more accurate story, and to tell it to the right people. The best response is to make something worth paying for.

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Listed below are links to weblogs that reference "I can't afford it":

» I Can't Afford It -- A Lie from Bill Gluth's Blog
Seth Godin makes an excellent point today on his blog. When prospects tell you they can't afford it Seth observes, That's not true. At least it's not true almost all the time. Very few of your prospects literally can't afford it. What they are really t... [Read More]

» "Make Something Worth Paying For" from mediabistro.com: GalleyCat
I came across a post from Seth Godin... [Read More]

» How Many Writers You Know Make This Mistake? from Direct Response Radio Advertising Blog
We've seen this reported in a number of different places now. Seth Godin's recent post points to research behind the assertion that short, simple sentences are the best. Remember this the next time you want to air a radio ad.... [Read More]

» They CAN Afford It from Mine Your Own Business
The always insightful Seth Godin suggests that when the customer says I can't afford it, they really mean is It's not worth it. He writes, As in, it's not worth reprioritizing my life, not worth the risk, not worth what [Read More]

» Zu teuer . .. from Jörg Schneider's Verhandlungs- und Coaching-Blog
Eine Antwort die sicher jeder, der verkauft, schon einmal gehört hat. Der erste Gedanke, der mir durch den Kopf schießt, ist: Zu teuer IM VERGLEICH ZU WAS? Das Wörtchen zu deutet darauf hin, das mit irgend etwas anderem v... [Read More]

» Can they really afford your products? from Network Marketing RULES!
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Seth Godin writes in his blog titled I cant afford it that this objection rarely means what it says. I happen to agree with him. We, as network marketers, need ... [Read More]

» I cant afford it- The SMBversion from a la 360
Seth Godin wrote a wonderful post about this infamous phrase: “I cant afford it.” As always, I will try to add the SMB point of view on this notion: If you set your heart on selling to small and medium businesses, be ready to hear this ph... [Read More]

» I cant afford it- The SMBversion from a la 360
Seth Godin wrote a wonderful post about this infamous phrase: “I cant afford it.” As always, I will try to add the SMB point of view on this notion: If you set your heart on selling to small and medium businesses, be ready to hear this ph... [Read More]

» Ever Hear a Potential Client Say, “I Can’t Afford You?” It’s a Bunch of Baloney from Being a Starving Graphic Artist Sucks
All freelancers have heard, “I’d love to work with you but I can’t afford you”. Some of the time this is actually true, your potential client can’t afford to work with you, but 9 times out of 10 they are [Read More]

» The Dollarization Discipline from The Cart Blog
Early to bed, early to rise, Work like hell, DOLLARIZE! Jeffrey Fox I have quoted Jeffrey Fox before on my blog because I think so highly of his work, and in particular, so highly of his assertion that the best way to close a sale... [Read More]

» They Can Still Afford It from Mine Your Own Business
It's amazing how some things never change. This post originally appeared on October 5, 2007. The link to Seth's blog still works and the advice is still good. The always insightful Seth Godin suggests that when the customer says I [Read More]

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