Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The New York Times Bestseller List | Main | Two live gigs (and a seminar for non profits) »

Internal marketing

In the middle of its biggest growth spurt ever, just before Christmas, Apple fired 800 of its employees for stealing. They were caught grabbing $100 rebates on the iPhones Apple had given them for free.

The impact of this sort of action is pure marketing. It sends a powerful message to every other employee (and eventually the public). Most organizations would waffle, or hesitate at the scale of the firing or try to come up with an excuse for the really really good employees.

There are hundreds of stories you can tell to your staff. Even when you don't try, you're telling a story.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54efd133d8833

Listed below are links to weblogs that reference Internal marketing:

» Apple CompanyEthics from a la 360
Seth Godin is writing about Apple grand move of firing 800 retail employees for double dipping into their iPhone benefits. Seth thinks it is marketing and he is probably right. Apple sent a clear message of high ethics to other employees and to the mar... [Read More]

» When Someone Has Been Into the Cookie Jar from ModernMagellans
It would appear that they have found at least one of the people responsible for setting some of the fires in California. Such events make one want to punish the person responsible and yet, what can be done to pay... [Read More]

» PRMeetsMarketig Weekly Digest: October 25,2007 from PR Meets Marketing
WOW! Who would’ve thought a $15 billion valuation for Facebook? I figured so many people are blogging about this that there’s no need to include in this weeks digest. Here’s your Weekly Digest: It’s the Positive that Counts. NOT!David Meerman ... [Read More]

» Marketing Without Trying from Church Marketing Sucks
Seth Godin offers us a simple and succinct lesson in marketing: Even when you don't try, you're telling a story. That's why church marketing often sucks. We don't want to admit we're marketing, because then we don't have to try. The trouble is marketin... [Read More]

» You're Always Telling a Story from Think Personality
Everything your organization does is marketing: How you answer the phone. How long it takes you to respond to e-mail. Whether or not you hit deadlines. The condition of your physical space (neat/messy, clean/dirty, spacious/cramped, etc.) Whether you s... [Read More]

» Внутренний маркетинг from Как продать
Своему персоналу можно рассказать сотни разных историй. Даже когда вы не пытаетесь этого делать, вы все равно рассказываете свою историю.... [Read More]

» Experience Design 101: Part Nine from Maximum Customer Experience Blog
Firm Growth (Not) Guaranteed This is part nine of 13 in the Experience Design 101 series. For links to all the articles in this series, click here. In the previous post in this series we discussed how to measure the [Read More]

« The New York Times Bestseller List | Main | Two live gigs (and a seminar for non profits) »