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« End your tasks, end your job? | Main | Meatball Mondae VI (short) »

Permeability

Here's an interesting question for the next telemarketer who calls you, or for the next clerk or customer service person you touch base with: "What's the name of the president of your company?"

There's a reason it matters. If the leadership of a company are cut off from vivid, direct contact with the front line, they are cutting off important information. Not just data, which is easy to summarize in a graph or a report, but visceral information that they remember and take action on.

Years ago, I took a friend to a chicken slaughterhouse in the Bronx. You pick a chicken, they bring it into the back room and bring you back fresh chicken parts. The thing you notice when you are walking to the car is that the bag is warm. A little different from the supermarket. Something you never forget, actually.

That's how most CEOs and top managers make decisions. Not based on unemotional data, but on emotion-rich, experience-based stories. And if management isn't permeable to the outside world, the whole organization is going to suffer, isn't it?

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Listed below are links to weblogs that reference Permeability:

» Leaders GoOut from a la 360
Here is one more reason why startups innovate so much and create new categories time and again where the large enterprise guys do more of the same thing: Entrepreneurs spend most of their time looking outward, rather than looking and focusing on intern... [Read More]

» Permeability - Seth Godin from WebMetricsGuru
Can relate to Seth Godins post on Permeabilitybecause I see it around me all the time at work. The higher up managers go, the more removed they are from the actual stuff people do who work for them....Years ago, I... [Read More]

» Should you Learn the Story or the Data? from Joyful Jubilant Learning
I love this posting by marketing guru Seth Godin, called Permeability for the management lesson it gives. However there is another quote within it that brought me back here to JJL to re-read the RFL contribution that David Zinger had [Read More]

» Something You’ll Never Forget from The YouBlog
BOY, CAN SETH GODIN DRIVE A POINT HOME . . . The comment in the picture above was my reaction to the story he told in a recent post. It was a simple story, but it was definitely memorable [insert [Read More]

» Проницаемость from Как продать
Вот как большинство руководителей и топ-менеджеров принимают решения. Опираясь не на лишенные эмоций данные, а на рассказы, основанные на... [Read More]

« End your tasks, end your job? | Main | Meatball Mondae VI (short) »