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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Spoofing | Main | We accidentally marketed ourselves into a corner »

PR and the first amendment and keeping your job

Chris Anderson has had enough: Sorry PR people: you're blocked. He's calling out all the PR flaks spammers, who, in the name of "it's my job," spammed him.

I doubt it's going to work.

That's because PR people who spam bloggers don't think of themselves as spammers. They're "getting the word out." They think they have some sort of obligation/right to announce whatever the client wants.

Here's why this is a problem: stamps add friction. The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question.

Email means the cost of adding one more name is zero. Email means that lists keep getting bigger and bigger and once you're on one, you're on em all.

So, the smart PR folks (the successful ones) struggle to make their lists smaller and smaller. The lazy ones just try to make them bigger.

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Listed below are links to weblogs that reference PR and the first amendment and keeping your job:

» Wired editor has enough spam! from Word to the Wise
Seth Godin links to a a post up over on The Long Tail about spammers who send PR mail to Chris Anderson, an editor at wired. Apparently lots of people send automated email to the editor of Wired hawking their latest and greatest product, service or pho... [Read More]

» Exposing the Weak PR-formers - UPDATE from The Challenge Dividend
I've wrote too many times to link that one of the best things about the Internet is that is gives people a platform to expose excellence and awfulness. For the business world, great products and services get open, honest reviews [Read More]

» Is your PR spam? from JournaMarketing
If you're doing PR and you're using email to spread your message, you'll probably insist you're not a spammer. One of Seth Godin's recent posts might make you think twice before you hit send next time. In a post a [Read More]

« Spoofing | Main | We accidentally marketed ourselves into a corner »