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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The wikipedia gap | Main | Eyeglasses »

The need to be right

I don't think you can underestimate how important it is to most people to be right.

People choose jobs, products, partnerships... just about everything... in many ways because it makes them feel right or at least diminishes the chance that they will be 'caught' being wrong.

The customer is always right. When they're wrong, they're not your customer any more, because it's better to flee than be wrong.

My post on wikipedia really hit a nerve with a large number of readers. In many cases, the feedback I got was that the article in wikipedia might be wrong or vandalized. And if the underlying article is wrong, well, then you would be wrong. And being wrong is... bad.

I like being wrong. Not enough to make a habit of it, but enough to realize that I'm actively testing scenarios. Take a fact of dubious authenticity, riff a scenario around it and see if it feels right. That act of scenario building is a key factor in brainstorming, in creativity and in problem solving. If you need the core fact to be guaranteed right and perfect, you're doomed, because facts like that are in short supply.

Are you setting up your customers to be right and to feel right? Or is the risk of 'wrong' holding them back?

[I know, there's a huge need to have right facts and right practice, particularly in jobs where quality of service is essential. Got that. My point is that we're so good at getting those sort of facts right that maybe, just maybe, we need to spend more time teaching people the other stuff. Short version: if your job can be completely written up in a manual, it's either not a great job or it's going to be done by someone cheaper, sometime soon.]

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Listed below are links to weblogs that reference The need to be right:

» The need to beright from Sea-Fever blog
Seth Godin, the master marketer and blogger extraordinaire, had an interesting post today entitled The need to be right. It really struck a chord as I prepare for a leadership development program that I will be delivering next week to a ... [Read More]

» The need to be right from Center For Leader Development
Seth Godin, the master marketer and blogger extraordinaire, had an interesting post today entitled The need to be right. It really struck a chord as I prepare for a leadership development program that I will be delivering next week ... [Read More]

» The need to beright from Sea-Fever blog
Seth Godin, the master marketer and blogger extraordinaire, had an interesting post today entitled The need to be right. It really struck a chord as I prepare for a leadership development program that I will be delivering next week to a ... [Read More]

» Relationship and resolution roundup, December 2007 from Tammy Lenski
My monthly roundups are links to ideas and articles that help make relationships stronger, workplaces more dynamic, conversations more collaborative, and conflict more constructive: Slacker Manager has a lovely post on the importance of approaching fee... [Read More]

« The wikipedia gap | Main | Eyeglasses »