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SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

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The secret of writing to be read

Complex Are you Foucault or Gladwell?

Steven Johnson has done some interesting (but not surprising) research on the complexity of the work of a few writers. Basically, short, simple sentences not only sell more books, but spread ideas farther and faster.

The really cool part is that authors have fingerprints. From one book to another, we keep the same style.

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