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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "I can't afford it" | Main | End your tasks, end your job? »

The secret of writing to be read

Complex Are you Foucault or Gladwell?

Steven Johnson has done some interesting (but not surprising) research on the complexity of the work of a few writers. Basically, short, simple sentences not only sell more books, but spread ideas farther and faster.

The really cool part is that authors have fingerprints. From one book to another, we keep the same style.

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Listed below are links to weblogs that reference The secret of writing to be read:

» Write Less, Impact More from The Messaging Times
Seth Godin points us to some really interesting statistical crunching of sentence lengths penned by a handful of published authors today in his post The secret of writing to be read. Earlier this year, I shared some thoughts about writing for the moder... [Read More]

» “Take a Breath!” from The YouBlog
EVER FEEL TRAPPED? No, I’m not talking about relationships. I’m thinking about presentations and sales pitches and cold calls and meetings that never seem to end. That feeling also raises it’s nasty head with writing — writing that seems to [Read More]

» Writing to be Read from NLPhilia Blog
If you do much writing (or much reading) youre probably aware that spoken and written language are two different animals. And even though we all speak our native languages fluently, we may or may not write that way. I know Ive read some v... [Read More]

» Simple. Words. Sell. from rkgblog
Seth Godin points to research by Steven Johnson comparing book sales success to book language complexity. ... [Read More]

» Author's writing style = her fingerprint from "Write now is good."
Photo: Look at me, Grissom! by PsychoWood Steven Johnson, author of The Ghost Map and Everything Bad Is Good For You, was looking at Amazon.com's new Text Stats feature on one of his book's pages. Two stats caught his eye: Average Words Per Sentence an... [Read More]

» Simple from Business Development
Seth Godin today has a short, simple post about simplicity. In it, he links to a blog with which I'm unfamiliar, but which I'll be reading from now on. In a post from October 21, Johnson explores the idea of [Read More]

» Online Copywriting 101: The Ultimate Cheat Sheet from Future Now's GrokDotCom Marketing Optimization Blog
Blues icon B.B. King was once asked how he found his trademark heart-warming-yet-bone-chilling sound. Its simple, he said. I only steal from the best. After publishing more than 2 million words online and in print... [Read More]

» Marketers Should Write Better from Digital Strategy
Reading through proposals, RFPs and other documents got me thinking lately about writing. Why, I asked myself, do so many marketing people, professional communicators, write so poorly? You’d think that they would be good at articulating thoughts or ide... [Read More]

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