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...though it might feel that way as we move pell mell toward a direct marketing, measured world.
This ad from Woot shows up if you do a Google search on the stock symbol for Google (goog).
As more and more advertisers wade online, competition will raise the bar for the steps you take to find the right people in the right frame of mind at the right moment. Some of that will require more cash, but mostly it'll be about being smart and sometimes, funny.
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» Creativity inAdvertising from Navel Marketing: Word of Mouth Marketing From the Inside Out
Despite the constant cry that advertising effectiveness is dying, creativity is still critical in driving someone to notice and read your message. I am a huge fan of the online liquidator Woot. For those of you unfamiliar with Woot, they sell one produ... [Read More]
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