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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« We accidentally marketed ourselves into a corner | Main | States rights »

Changing the game

Google announced an open interchange that allows users to take their social graph with them from one site to another. MySpace just joined in. This changes the rules for FaceBook, because now users have a choice of picking from dozens, soon to be hundreds of open sites... or just one closed one.

How can you change your game?

Consider the plight of Mike Huckabee and John Edwards. Both are making strong runs for the nominations of their parties, but both  suffer because they're not seen as front runners. So why not change the game? Instead of waiting for a TV network to invite them to a debate, why not make your own TV show? Debate each other, in public, in Iowa. Broadcast the whole thing on YouTube. When you're done, challenge others in the opposite party to debate you, one on one. On your channel. What are they, chicken?

Consider the sandwich/burger shop/deli on a street crowded with choices. What to do? Why not get rid of all the meat and become a vegetarian/kosher sandwich/burger shop/deli? Now, it's five competitors and you. Anyone with a friend who eats carefully will bring her to your shop, the one and only one of its kind.

Usually, when you destroy the barriers in an existing industry, everyone loses... except you.

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Listed below are links to weblogs that reference Changing the game:

» Changing the Game = More Sales Leads from TopLeadGenerators
Seth Godin talks about a decision by Google to make it easier for individuals to take their social graph with them from one website to another.Instead of focusing on the details of that bit of news, focus on the rest... [Read More]

» R from dahlgren.net - Dahlgren Communications AB - inneh
[Read More]

» Lessons In Blogging – Changing The Game from Chris Bonney
Seth Godin had an interesting post yesterday about changing the game to get ahead. To become the front runner in business (or a presidential race) you need to create new rules by which your competition has no choice but to [Read More]

» Breaking industry barriers - Google and OpenSocial from Arun Consulting: Delivering Customer Dreams
Something amazing is happening out there: A next wave of business disintermediation - breaking up the walled gardens of "customer aggregators" online. On one side you have the walled gardens. Facebook in online social networking, and even Yahoo. And on... [Read More]

» How Sport Differs From Business from Business Opportunities And Ideas
In the sporting world if youre loosing then you and your team set about practicing more, perfecting your technique and studying the other teams to look for their weaknesses. You then try to exploit those weaknesses using the skills and team work... [Read More]

» Buy Nothing Day - How Can You Benefit? from ModernMagellans
For a few years now, a movement has been growing to stop buying on the day after Thanksgiving. The formal movement is called Buy Nothing Day but many people have been doing this, including my family, for years.Is this a... [Read More]

« We accidentally marketed ourselves into a corner | Main | States rights »