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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The 7% solution | Main | Thanks »

Eye tracking rules

(some of which are made to be broken).

Tim points us to a terrific summary of lessons learned from eye tracking studies.

The highlights, in alphabetical order:

  • Ads in the top and left portions of a page will receive the most eye fixation.
  • Ads placed next to the best content are seen more often.
  • Bigger images get more attention.
  • Clean, clear faces in images attract more eye fixation.
  • Fancy formatting and fonts are ignored.
  • Formatting can draw attention.
  • Headings draw the eye.
  • Initial eye movement focuses on the upper left corner of the page.
  • Large blocks of text are avoided.
  • Lists hold reader attention longer.
  • Navigation tools work better when placed at the top of the page.
  • One-column formats perform better in eye-fixation than multi-column formats.
  • People generally scan lower portions of the page.
  • Readers ignore banners.
  • Shorter paragraphs perform better than long ones.
  • Show numbers as numerals.
  • Text ads were viewed mostly intently of all types tested.
  • Text attracts attention before graphics.
  • Type size influences viewing behavior.
  • Users initially look at the top left and upper portion of the page before moving down and to the right.
  • Users only look at a sub headline if it interests them.
  • Users spend a lot of time looking at buttons and menus.
  • White space is good.

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Listed below are links to weblogs that reference Eye tracking rules:

» Seth Godin With An Eye Tracking Lesson from The Profitable Business Edge 2
An interesting study on how a persons eye tracks a site is presented by Seth Godin You can view the post by clicking here === Popularity: unranked [?]If you enjoyed this post, make sure you subscribe to my RSS feed!... [Read More]

» Eye tracking rules from bizdig.com
Tim points us to a terrific summary of lessons learned from eye tracking studies. [Read More]

» &083/ Eye Tracking 2004 Summarized from Harald Felgner & the Red Fez
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« The 7% solution | Main | Thanks »