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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Black, not meatball, mondae | Main | The caricature of your brand »

False choices that work

Just finished buying some checks online. Got to the page with the ridiculous charges for shipping and handling. They were:

Slow...$14 (Expected delivery, December 15th)
Fast...$18 (Expected delivery, December 10th)
Expedited...$18 (Expected delivery, December 5th)

"Wow!" I said to myself, "I'll show them... I'll get the expedited shipping without paying a penny more than fast."

Perhaps I'm the only customer who had the insight, intelligence and flair to both realize it and take advantage of it. Perhaps some employee is quaking in his boots, fearful for his job because of the millions in losses his employers are going to take because he mispriced expedited shipping.

Or perhaps, perhaps, everybody chooses Expedited.

Nine times out of ten, especially online, people focus on comparisons, not absolutes.

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Listed below are links to weblogs that reference False choices that work:

» Shipping and "handling"...indeed. from Behind the Button
I just read (another) blog post from Seth Godin about shipping and handling -- woohoo -- but it got me thinking about you my customers. Are you? should you be? OK with (like Seth) receiving a couple boxes of checks [Read More]

» Ложные варианты, которые работают from Как продать
Девять человек из десяти, особенно в Интернете, обращают внимание на сравнения, а не на абсолютные величины. ... [Read More]

« Black, not meatball, mondae | Main | The caricature of your brand »