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The Big Red Fez

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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« Thanks | Main | Cowboy Junkies Paradox »

Making your customers uncomfortable

Tomorrow is the ridiculous Black Friday ritual, gaining in steam every year, in which large American retailers run big sales that start at 6 am. People line up even earlier to get in first. Kids are stampeded. Muscles are pulled. Friendships frayed. Credit cards exhausted.

Why? In an always-on internet world, why force people to do something they would ordinarily avoid?

Because they like it. It feels special. They are somehow earning the discount. The store creates discomfort and then profits from it. And the customers save money...

Southwest did the same thing to load their planes. By getting rid of boarding passes, they create a small sense of panic. People line up and push and shove to get on the plane in the mistaken belief that somehow they won't get on.

Southwest created discomfort and then got their planes out faster. And the travelers save time...

Better is not always better, at least according to some measures.

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Listed below are links to weblogs that reference Making your customers uncomfortable:

» Marketing by Being Difficult from Business Development
In a post yesterday, Seth Godin makes the point that sometimes, good marketing means making your customers uncomfortable. His example is the ridiculous Black Friday ritual in which department stores kick off the post-Thanksgiving shopping season by ope... [Read More]

» Black Friday: Addicted To Retail from Mr. Besilly's Blog
It's Black Friday. So what? It's really like any other Friday when retailers put specific items on deep discount. The only difference is on Black Friday you must perform acts of long-suffering to obtain those deals starting at midnight. That sounds mor... [Read More]

» Customer Service on Black Friday from CustomersAreAlways
Why is it that customers allow retailers to make them feel uncomfortable? On this Black Friday I kept my sanity - unlike last year when I waited in line for two hours to shop in a store. I actually slept... [Read More]

» &093/ Customs Worldwide: Thanksgiving, Black Friday and Cyber Monday from Harald Felgner & the Red Fez
For those living outside of the USA wondering what all this Black Friday and Cyber Monday talk is about; citing www.wikipedia.org: "Black Friday is the day after Thanksgiving in the United States, where it has served as the unofficial beginning... [Read More]

» Discomfort from NLPhilia Blog
Among many of those who understand that they themselves are responsible for their mental states, there seems to be a dogma that pain is bad and pleasure is good. Ive never subscribed to that idea. Consider the facts that we evolved with pain (yo... [Read More]

« Thanks | Main | Cowboy Junkies Paradox »