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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Meatball Sundae VII: Election Day Edition | Main | FaceBook's Hotmail problem »

Spam: They still don't get it

Michael got a note from Dell today, shortly after buying a computer at work. It starts:

Thanks for doing business with Dell! As a gesture of our appreciation, you're receiving a subscription to the weekly Dell Small Business E-mail Update. Every issue is loaded with great deals on the latest technology — from systems and servers to TVs and printers.

Just keep watching your inbox for exclusive promotions in the weeks to come.

A "gesture of appreciation"? "Watch your inbox"? Maybe on Planet Dell people fall for this, but most of the people I know just delete it and end up thinking less of a company that cares that little about their attention.

I got a call today from The Better Business Bureau. Jeannie wanted me to call her back--reason unspecified. I did. It turns out that her job is to voicemail spam a list of more than a hundred people every day, hoping they will join the BBB. When I pointed out that this bait and switch was surely injuring their good name and that spamming people to get them to buy a membership didn't seem quite to their ethical standards, she got all "that's my job" on me. She pointed out that my number wasn't unlisted and it was legal for her to call me. I guess it is. Though I'm not sure it's productive or helpful.

She pointed out that some people she called actually buy a membership. When I asked about the people who didn't, the ones who felt as though they'd been tricked, she didn't really have an answer. I think she deserves a better job.

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Listed below are links to weblogs that reference Spam: They still don't get it:

» Renee Wilson, and Spammers Like Her, Give Marketing a Bad Name from Craig Rentmeester's Blog
Renee Wilson, an agent with Edina Realty, has done it. By done it, I mean she has spammed the hell out the Star Tribune's online community calendar, Buzz MN. In turn, she pissed off a blogger. She has single-handedly made [Read More]

» Spamalittle...Spamalot...Spam...whatever from Solutions Talk
Today's Notable Quote: I wonder what the online people are doing tonight... - Imagined quote from characters from the drama Spam-a-lot online, Inc. Yet another gem from the inimitable Mr. Godin's Blog...Spam: They still don't get it No...they don't. And, [Read More]

» Speaking of Spam-Amazon.com vs.Amazon.ca from I Don't Have an MBA
So I spoke a little about PR spam in my first official post below, and I hinted how much I agree with the concept of permission marketing. The key things in permission marketing IMHO, are anticipation and relevance. If I anticipate a message from a ven... [Read More]

» How to Take Care of ExistingCustomers from Customers Rock!
 Business is tough to juggle sometimes.  We have to focus on two main areas when it comes to our customers: bringing new customers in and taking care of existing customers.  The old idiom, A bird in the hand is worth two in the bush, ... [Read More]

» Seth Godin om Permission Marketing from DurnikBlog
De två senaste inläggen (när det här skrivs) på Seth's Blog handlar om Permission Marketing... och spam: FaceBook's Hotmail problem Spam: They still don't get it [Read More]

» Thou Shalt Not Use Email SPAM (unless it’s legal) from Richard Kraneis Blog
Recently I finished an email project for a client. We emailed to 35,000 past customers asking them if they wished to join our email newsletter. We didn’t assume they wanted our newsletter, we asked for their permission to send it. [Read More]

» Building trust, breaking trust from The Cart Blog
A recent post on Seth Godins blog about trolling calls from the BBB reminded me of the calls I used to get from these losers who would surf the whois database looking for new domain registrations. Losers: Hi Scott? This is Jason! Me: Huh? Loser... [Read More]

» Do Your Post-Purchase Emails Alienate Customers? from AWeber Blog
It happens all too frequently. A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase c... [Read More]

» Speaking of Spam-Amazon.com vs.Amazon.ca from I Don't Have an MBA
So I spoke a little about PR spam in my first official post below, and I hinted how much I agree with the concept of permission marketing. The key things in permission marketing IMHO, are anticipation and relevance. If I anticipate a message from a ven... [Read More]

» Your Method is The Message Ron Paul from Jon Dale
How you say it is just as important as what you say. I just finished an interesting exchange with a political activist who spammed me after finding my email address on an association website.Hello my name is XXXXX. I am [Read More]

« Meatball Sundae VII: Election Day Edition | Main | FaceBook's Hotmail problem »