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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Advertising creativity is not dead | Main | Eye tracking rules »

The 7% solution

Okay, it's a simple idea:

If you're a real estate broker, you work in an industry where everyone used to charge the same fee: 6%. Now, though, discount brokers are turning up the heat on fees. Lots of brokers are unhappy with this.

The challenge is... what if you had to charge 7%. What if you had to charge more when everyone else was charging less?

What would you do? How could you make it worth it?

Now, just imagine what would happen if you did that at 6% or even 5%? You'd be unstoppable.

Similar idea, inspired by the crazy pricing of the Kindle: What if, when everyone else's blog was free, you had to charge money for yours? What would you do? How would you make it worth it?

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Listed below are links to weblogs that reference The 7% solution:

» Raise rent in a down market from Property Management
Seth writes of the 7% solution [Read Here]. The basic premise is couched in the ever popular trend of discount brokers in the real estate industry. Seth suggests thinking about moving commissions to 7% in lieu of 4 or 5% [Read More]

» Giving Value from flaminglacer's mutterings
In The 7% Solution I think Seth summed up brilliantly what those of who work on the net need to do. Forget all those expensive marketing systems and shenanigans that the gurus try to sell you, they are worth diddly squat compared to the advice in that... [Read More]

» Fear of Losing Sales - Pricing 101 Series Post 5 from ModernMagellans
This is the fifth in a series of posts on the issue of setting prices too low.Undercharging is a mistake that happens for many reasons: Fear of losing sales Desire to spread their beneficial product&m... [Read More]

» A Powerful Pricing Thought Experiment from Dollars and Sense: The Pricing Blog
What would you do differently if you had to raise your prices by 100%? (This targets the value-focused part of the market.) What would you do differently if you had to drop prices by 50%? (To focus on the price-driven part of the market.) What mi... [Read More]

» Правило 7% from Как продать
что, если вы станете требовать 7% за свои услуги? Что, если вы берете больше, в то время как все остальные требуют меньшую плату? ... [Read More]

« Advertising creativity is not dead | Main | Eye tracking rules »