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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Cowboy Junkies Paradox | Main | SEO for bloggers »

When lies/spin become (too) easy

After you've spent a career saying things just to make people go away, I wonder if you lose track of the texture of what you're saying.

They're tearing down a classic diner in New Rochelle, NY and putting up a Walgreen's drugstore, right next to an existing CVS. The diner's fans are up in arms. Not to worry, the NY Times reports. Here's the key quote, unedited:

"Joel Sachs, a lawyer for the developers, said that Walgreens has realized from the beginning that the diner was an icon in the community and would be a sensitive tenant."

Sensitive? Does that meant that the Walgreens is going to serve bacon? Or does it mean nothing whatsoever?

It would certainly be more truthful to say, "hey, it's our right to put up a Walgreens. If you don't like it, you should rent the space instead." But that would be inflammatory, so it's easier to just spin, I guess.

[Two people have pointed out that my 'quote' is a paraphrase. It's entirely possible that Mr. Sachs didn't say anything about being a sensitive tenant. If that's the case, I'm just plain wrong. But (in this case, anyway) I don't think I am.]

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Listed below are links to weblogs that reference When lies/spin become (too) easy:

» Seth Godin: When blame becomes (too) easy? from Valley PR Blog
Stop the presses! (Start the Wordpresses?) Seth Godin is off the mark on a PR topic. In a post titled When lies/spin become (too) easy, Seth Godin blogged Sunday about a New York Times article on the fate of the Thru-way Diner, a beloved... [Read More]

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