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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« This is the new politics | Main | Facebook's generational challenge »

Apple's next problem

AppleseverywhereWalked into Starbucks two days ago and saw five people with laptops. Every single one a white Mac. Five unrelated people out of five, same machine.

When your entire culture is organized about being the other, the outsider, the insurgent, the one that's better than the masses... (like Starbucks, btw), what do you do when you are the masses?

It's a good problem to have, but it's still a problem.

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Listed below are links to weblogs that reference Apple's next problem:

» Apple is the Other from Exploded Clown
Seths Blog: Apples next problem: When your entire culture is organized about being the other, the outsider, the insurgent, the one thats better than the masses what do you do when you are the masses? Apple doesnt have... [Read More]

» Apple is main stream? What happens when your niche becomes main stream? from Small Business Tips
Seth Godin had an interesting post about apple, noting that they have grown in popularity to the point where they are no longer the computer for the creative artist, but the computer for the masses. His point is that apple has alw... [Read More]

» Clothes for Macs from IkoStar
They seek him here, they seek him there, his Mac is loud, but never swears Seth Godin posed a poser for Mac tother day When your entire culture is organized about being the other, the outsider, the insurgent, the one thats ... [Read More]

» apple's growing dilema? from [ paul isakson ]
Seth Godin brings up* an interesting point - what do you do if you're Apple and you become the popular choice for the masses when one of your main arguments for so long has been about being the one that's different? Well, I don't know if Seth has been ... [Read More]

» The MacBook is taking over from MacBook Freak
Seth Godin observes the ubiquity of MacBooks. Walked into Starbucks two days ago and saw five people with laptops. Every single one a white Mac. Five unrelated people out of five, same machine. Read Seths note (with pic) here. ... [Read More]

« This is the new politics | Main | Facebook's generational challenge »