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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Apple's next problem | Main | What good writing looks like »

Facebook's generational challenge

Last month, I posted about Facebook's issue with ads. I just had two fascinating interactions with the site that point to the good news and the bad news about their future.

I'll confess I'm not a Facebook user. I have an account as a way of checking it out, but I've 'friended' very few people. Why? Because if I friend you, especially someone I don't know, I'm giving you explicit permission to start a fairly intense series of interactions. This makes good commercial sense if you're an insurance salesman or even a musician looking for gigs, but if you've got a limit on the time you can invest, it's not only time-consuming, it's a recipe to bitterly disappoint people. I'm amazed at people who claim to have a thousand friends on FB. Friendship is a little like the Navy. Either you're in or you're out.

What I've recently discovered is that even my real friends, the handful I've got on my list, aren't so good at answering messages (at least messages from me). Three out of the last four people I pinged, folks that would always answer a phone call or an email, haven't written back. That's probably because my generation hasn't figured out how to filter, prioritize and work with the incoming the way we have with email.  This test group appears to have fallen into the trap of accepting friend requests because they didn't want to offend people and now they're overwhelmed with noise, all of it at precisely the same level of urgency. There's no doubt that technology will come up with a far better solution--networked friend-based messaging ought to be super smart and efficient.

The flipside? A friend got into college last week. The university gave her a list of the kids from our state who also got in. Within 24 hours, they were all friends. ALL of them! They knew who knew who, what they looked like, what their histories were. Facebook to the rescue. A new network built on the old network within minutes. By the time September rolls around, they won't need college, they'll need a reunion.

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