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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Getting sad at Whole Foods (more vs. less)

A trip to the Whole Foods Market used to be really fun. It's an amusement park for food, a place where the lights are bright, the vegetables are fresh, the potato chips apparently guilt free.

Sometime in the last year, it feels to me, the story changed.

The mantra of "less" which is a natural offshoot of carbon-footprint thinking, combined with the mantra of "less" which is a natural offshoot of overfishing, combined with... have made shopping in a store like this a contest over who can have less impact.

So, here's a can of tuna, but maybe that's not okay because it's a can and it's tuna.

And here's an avocado, but maybe that's not okay because it came a long way in a truck.

And on and on.

For me, local and organic is a treat. I feel great doing it and I'm happy to invest the time to go to the Union Square market. I wonder, though, about how long the legs on that story are. If we're going to make people feel guilty when they spend money, pretty soon they're going to start ignoring the story that makes them feel guilty.

Do you remember when you were a kid and you were supposed to clean your plate when eating because somehow that was going to help some starving kid in China? That story didn't last so long.

I'm more and more convinced that the best hope for the eco movement is to tell a story of efficiency and growth and ingenuity. More is easy to sell. Less almost never is.

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Listed below are links to weblogs that reference Getting sad at Whole Foods (more vs. less):

» .We May be Eating Healthier from Four (or Five!) Reasons Why
1. Its impossible these days to escape the buy organic mantra based on this crazy notion that food shouldnt contain hormones, pesticides or chemicals. Of course, it takes some serious cabbage (the organic variety!) to reall... [Read More]

» Why I'm Happy Seth Godin is Sad at Whole Foods from The Ocean Blog
Seth, I know you'll understand that -- given what you focus on (exceptional marketing and organizations) and what I focus on (getting more engaged in the fight to save our oceans) --- why I am happy that Whole Foods made you sad and that you are now w... [Read More]

» Why I'm Happy Seth Godin is Sad at Whole Foods from The Ocean Blog
Seth, I know you'll understand that -- given what you focus on (exceptional marketing and organizations) and what I focus on (getting more engaged in the fight to save our oceans) --- why I am happy that Whole Foods made you sad and that you are now w... [Read More]

» How to buy gifts without wrecking the planet from The Giving Hands
This guest post is brought to you by Joanna Young. As we approach the last two shopping days before Christmas, people around the world are buying gifts as if there was no tomorrow. But if countries in the developed world are already consuming resources... [Read More]

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