Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Nickel and diming | Main | Solving problems »

Marketer of the year, 2007

It's a tie. Two marketers, same category.

My criteria:

  • focus on authentic storytelling
  • ability to not just use the web for marketing purposes, but to let the web drive the entire tone of marketing and product development
  • desire to push through the dip and to either quit or win
  • willingness to stand out and do things that people want to talk about
  • guts to avoid burning the permission asset of supporters by spamming them to senselessness

Both winners built world-famous brands in less than a year of effort. Both paid for their marketing largely through self-liquidating campaigns on the web itself. And neither one of them has a job you will ever likely have. Which makes it even easier to learn from their work as marketers.

In two days we find out if either one of them actually built a marketing campaign that worked. It really doesn't matter, though. The fact that they've gotten this far (with diametrically opposed points of view, by the way) is proof that this marketing thing isn't just a fad.

You've probably guessed my two winners: Ron Paul and Barack Obama. Who would have guessed two years ago that without much help at all from the establishment, either would be where they are today? That's the power of the new marketing.

If you want to read more, in order, my books on this: All Marketers are Liars, Meatball Sundae, The Dip, Purple Cow, Permission Marketing.

If you have to drive tonight, don't drink, okay? Happy New Year!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54fbaceb28833

Listed below are links to weblogs that reference Marketer of the year, 2007:

» Seth Godin, Ron Paul, Barrack Obama and Effective Marketing from LandingTheDeal
Seth Godin says that his votes for the top two marketers of the year are politicians. Ron Paul, a Republican, and Barrack Obama, a Democrat.Obama has an outside chance of making Seths prediction have teeth, but Ron Paul? I think... [Read More]

» Seth Godin, Ron Paul, Barrack Obama and Effective Marketing from LandingTheDeal
Seth Godin says that his votes for the top two marketers of the year are politicians. Ron Paul, a Republican, and Barrack Obama, a Democrat.Obama has an outside chance of making Seths prediction have teeth, but Ron Paul? I think... [Read More]

» Ron Paul for President from TOONE GUITARS
I love YouTube. YouTube represents the first time in human history we — as a species — can openly participate in the free exchange of ideas essential to sustaining democratic freedom. In the past, influential discussion was limited by time [Read More]

» Godin, Paul, Obama & Marketing: Take Two from LandingTheDeal
I foolishly assumed that only I had no life with nothing better to do on New Years Eve and New Years day than do bang out a couple of blog posts.I was wrong. Seth Godin has time on his hands,... [Read More]

« Nickel and diming | Main | Solving problems »