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Marksmanship

In a new study released in today's Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a distance of six feet or less, it's 43%. Obviously, Bruce Willis is the exception.

I wonder how it changes your decision making when you discover that you're only going to be successful one out of three times. Never mind blasting a weapon out of an assailant's hand, we're talking about hitting the target at all... How does a cop have the guts to even pull a weapon knowing that most of the time, it's not going to have its desired effect (my guess is that the threat and the noise and chaos is as positive an outcome as an actual hit...). I know I would never have the guts to do that job.

Salespeople have a harder time with this than marketers. Marketers have lots of 'bullets' and they don't notice the ones they miss (I usually miss 99.5% of the time online, and more than 99.999% of the time selling books). We just reload and blithely continue on. But salespeople have to deal both with personal rejection and the expectation of the boss.

The poor hit rate of selling explains call resistance. Non-professional salespeople almost aways wash out because they can't keep at it, day after day, once they realize that most of the time, they fail. I guess my point is that if a policeman can risk his life doing it, we can probably find the nerve to go on one more sales call.

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Listed below are links to weblogs that reference Marksmanship:

» Seths Blog: Marksmanship from STUFFLEUFAGUS
Seth asks an interesting question here: How does a cop have the guts to even pull a weapon knowing that most of the time, its not going to have its desired effect but the logic of his question is flawed because missing the target... [Read More]

» 0 For 2, You're Open, Do You Pass or Shoot? from Finding Free WiFi
I coach a 5th grade select basketball team. Many of my players (much like myself when I played) are often head cases, unable to shake off the missed calls and missed shots and turnovers throughout the game. They'd just lost [Read More]

» Relationship marketing series #2: don't be a bad boyfriend from remarkable communication
Most businesses spend most of their marketing budget finding new customers. That's because finding new customers is expensive. Prospective customers tend to spend a lot of time viewing you with fear and suspicion. They know you're trying to sell them [Read More]

» I would kill for a hit rate likethis from The Sales Wars
In a new study released in todays Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a distance of six feet or less, its 43%. Obviously, Bruce Willis is the exception. http://sethgo... [Read More]

» Искусство стрельбы from Как продать
Непрофессиональные продавцы почти всегда выдыхаются, потому что не способны настойчиво это делать, день за днем, как только они понимают,... [Read More]

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