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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Building a platform (and thinking about Google's Knol) | Main | eBooks for sale »

Meatballs and permeability

A few decades ago, Tom Peters argued that outsourcing everything in your company (and letting the various departments compete with outside vendors) made a lot of sense. If you need to run your copy department or factory efficiently enough to compete, you will, the thinking goes.

Logistics turned out to be a big problem with this idea. The fact is, atoms have to travel, so there's a built-in advantage to the in-house solution.

Bits, on the other hand, don't care so much about where you are. I needed some typing done on Saturday, so a click to Craigslist and then an email and... it was done. In half the time and for less than half the cost of having someone on staff to do it. At most organizations, especially those with more than fifty employees, there are people standing by to either make things get done quickly (like filing or typing) or to slow them down (like committees, lawyers and approvals, etc.). In each case, those skills aren't nearly as valuable as they used to be.

When your organization starts freely sharing internal data (like rolodexes and schedules and cost info) and allows easy use of motivated outsiders, things get faster and cheaper and smarter. That's one of the side effects of organizing around the new marketing as opposed to organizing around the factory.

David's review of the new book is here. Also, a interview with Bryan that goes live today right here.

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» Todays Special: A Seth Godin Meatball Sundae Interview from Future Now's GrokDotCom / Marketing Optimization Blog
Were excited to announce that today at 2pm (EST), Seth Godin author of the most popular marketing blog in the world, Permission Marketing, Purple Cow and many other bestsellers will join us to discuss his latest book, Meatball Sun... [Read More]

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