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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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People don't truly care about privacy

There's been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don't care about privacy, not at all.

If they did, they wouldn't have credit cards. Your credit card company knows an insane amount about you.

What people care about is being surprised.

If your credit card company called you up and said, "we've been looking over your records and we see that you've been having an extramarital affair. We'd like to offer you a free coupon for VD testing..." you'd freak out, and for good reason.

If the local authorities start using what's on the corner surveillance cameras to sell you a new kind of commuter token, you'd be a little annoyed at that as well.

So far, government and big companies have gotten away with taking virtually all our privacy away by not surprising most of us, at least not in a vivid way. Libertarians are worried (probably with cause) that once the surprises start happening, it'll be too late.

Askeraser

This leads us to Ask.com's new Eraser service, which promises to not remember stuff about your searching. The problem they face: most people want Google and Yahoo and Amazon to remember their searches, because it leads to better results and (so far) rarely leads to surprises.

The irony is that the people who most want privacy are almost certainly the worst possible customers for a search engine. These are the folks who are unlikely to click on ads and most likely to visit the dark corners of the Net. If I were running a  web property, I'd work hard to attract the people who least want privacy and want to share their ideas with everyone else

Make promises, keep them, avoid surprises. That's what most people (and the profitable people) want.

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Listed below are links to weblogs that reference People don't truly care about privacy:

» How Much Does Online Privacy Matter To You? from Influential Marketing Blog
This is a post that I am guessing will get some fairly passionate responses on either side of the debate. Here's the question lots of people are asking today: where and how much does privacy really matter to you online? [Read More]

» Don't Ask, Don't Sell from Audience of Two
In a misguided attempt to ... [Read More]

» In Rock-Paper-Scissors what wins, Authenticity or from The Flat World Student
Privacy on the internet has been a concern since Netscape was king. Lately, fears over the depth of information that sites like Facebook and Myspace collect, have heated up. Like this video. Maybe the problem isn't the web defiles privacy. Maybe t... [Read More]

» Do You Care About Privacy Or Just Unpleasant Surprises? from Consumerist
Seth Godin thinks that for all the talk about privacy, what people really object to is being "surprised." If your credit card company called you up and said, "we've been looking over your records and we see that you've been... [Read More]

» Do consumers care about privacy, or just not being surprised? from The Secure Times
Seth Godin's blog (via Consumerist) argues that most consumers are okay with practices and technologies that might be considered more privacy-invasive, so long as they're not surprised by the outcome. His prescription for keeping away from the dark sid... [Read More]

» Людей в общем-то не волнует неприкосновенность частной жизни from Как продать
Давайте обещания, выполняйте их, избегайте сюрпризов. Вот чего хотят большинство людей (и людей, которые приносят вам прибыль). ... [Read More]

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