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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Self promotion

37 Signals, as usual, has a thoughtful post about self promotion.

Except they missed the biggest part, by a mile.

They don't do self-promotion. Self-promotion, as the term is used by many people, is a mildly pejorative way to describe someone who promotes himself at the expense of others.

Nobody says, "That Yo Yo Ma, he's so self-promotional," or, "can you believe what a self-promoter the Dalai Lama is?" That's because they're not promoting themselves. They're promoting useful ideas. They're promoting tactics or products that actually benefit the person they're reaching out to.

Paris Hilton is a self-promoter. You don't get any benefit out of her appearances other than temporary entertainment value and some schadenfreude. The guys at 37 Signals have never done a bit of self-promotion in their entire careers. That's because they're doing you-promotion, not me-promotion.

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Listed below are links to weblogs that reference Self promotion:

» Are You Promoting Yourself Or Your Prospects and Customers? from Sales Team Tools™
Not strictly sales tools related - but a reminder, nevertheless, that should hit home for all of us. The guys over at 37signals, known for their Highrise Contact Manager (reviewed here) write a post about, what they call, self-promotion. Seth Godin pic... [Read More]

» Its about giving from Anissa's Adventures
I dont like the spotlight. At all.  So, as I started to write for today, it occurred to me that yesterdays post didnt hit the mark for me in terms of what I want this blog to be about. Ultimately its about learning, sharing... [Read More]

» Sorry 37 Signals, but you should really give your marketing strategy more credit from Mike Villar: Rising Internet Star
37 Signals as a company ever since I read Getting Real over a year ago. But when Matt Linderman wrote about formulating what, in my opinion, are marketing strategies based on self promotion and riding the wave I lose a modicum of respect ... [Read More]

» 10 Ways To Get Ink from JDsBlog.com
37signals has an amazing post about ways to get people to notice you and/or your product. I have to put this up there as one of the best posts I have read all year. I have about 5 years experience in online marketing, two degrees, two companies, and r... [Read More]

» Be Compelling - Be Great from ModernMagellans
Two thoughts have been very much in my mind the past 2 weeks: What to do for the New Year resolution and what Steve Martin said in a recent interview.The Resolution: Be Industrious!Steve Martin on success The resolution I started... [Read More]

» Сайт 37 Signals, как всегда, опубликовал глубокомысленную статью о саморекламе from Как продать
Пэрис Хилтон занимается саморекламой. Вы не получите никакой пользы от ее внешности, за исключением временного развлечения и некоторого ... [Read More]

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