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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Getting sad at Whole Foods (more vs. less) | Main | This is the new politics »

The Billion-Dollar T-Shirt

Billiondollartshirt This is my favorite article of clothing, and for good reason. It's a t-shirt I produced in 1994 (14 years ago) to promote a book I worked on for almost a year. The book was more than 500 pages long. The t-shirt cost me at least a billion dollars.

In 1993, I knew a fair amount about the internet, more, I daresay, than most people. I had built products for Prodigy, was working with AOL and had even used a prototype version of Mosaic. I saw what was coming.

So, my company decided to write The Best of the Net. Instead of building a search engine or an auction site or a payment system or ... we decided to spend a year writing a book.

Why?

Agenda. Every morning in those days, I woke up and asked myself a question: What should I write a book about?

Assets. I had all the tools I needed to write and sell books. I had a great team, access to the publishing community, a brand... I figured my job was to leverage those assets.

Assumptions. I assumed that the world would stay pretty much the same while I leveraged my assets and completed my agenda.

So I ended up with a t-shirt.

That's what happens in markets that move. If you don't figure out how to set aside your A, A & A, you can't possibly grow. You can't take advantage of changes and opportunities. You snooze, you lose.

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Listed below are links to weblogs that reference The Billion-Dollar T-Shirt:

» Planning for Yesterday from ChaosScenario
Seth wrote a nice piece about how he took a year to write a book about Web technology (back in 1994) that was growing too fast for him to keep it current by the time it was published. Instead of [Read More]

» Todays BigLearn from The Learning Journey
People make too many assumptions.  Dont assume, do your research first. Seth Godin and his company made an assumption back in 1993: Assumptions. I assumed that the world would stay pretty much the same while I leveraged my assets and com... [Read More]

» The Billion Dollar T-Shirt from Mental Stability Log
Very, very, very good post. Seth Godin has an uncanny knack for summing things up in a few words. Its the reason why Im trying to look ahead, because by the time I get into college, everything Ive planned for and everything Ive bee... [Read More]

» Футболка за миллиард долларов from Как продать
Если всё проспишь, то всё потеряешь. ... [Read More]

« Getting sad at Whole Foods (more vs. less) | Main | This is the new politics »