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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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The discipline of one ring

There were 12 people on line at the post office today. That's fine, I guess, because for most shipments, the post office is both a monopoly and a pretty good value. So service isn't high on their list.

There are many businesses, though, that have no other useful tool available to build market share. They can't profitably advertise (at least not so much any more) and they have competition. So they say they're in the "service business."

But then, here comes the dreaded, "due to unusually heavy call volume..." or the line at the door or the interminable wait for a waiter.

[To interject: I'm not arguing that every business practice needs to be instant, or totally cater to the needs of the user. For example, I don't think Google ought to have operators standing by to answer toll free calls from people who don't know how to use the search engine. I'm arguing that if you're going to compete on service, you ought to compete on service. Back to the post...]

So, some companies have decided to answer the phone on one ring. Fedex did this for a long, long time. Rackspace still does, which is exactly why we chose them (and they've made enough from one account with us to pay for dozens of people to answer the phone...).

When you need to answer the phone in one ring, you discover exactly what it means to provide a certain level of service. Either you're succeeding or failing. So you hire more people and devote more resources, because there is no slippery slope. On or off.

Expensive? Well, it's more than you're spending now. But it's cheaper than advertising and cheaper than losing a customer to the competitor who had the discipline.

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