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Bevan points us to the Terry Tate commercials from Reebok. Three years ago, they were a big hit for the company. And they're still a big hit online, gaining more than 2,000,000 views across six or seven commercials. At the end of every commercial, a splash page sends you to www.reebok.com/terrytate. No need to click... it's a 404 dead page.
Once you promote a page or a feature online, it stays promoted, pretty much forever.
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» More Kinds of Long Tails from Point Oh!
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Seth Godin posted last week about how time has a long tail now. The gist of the post is that if you put a url in a marketing campaign, then that url is more or less locked in stone and its existence needs to last longer than the life of the campaign. W... [Read More]
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