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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Bananas are underrated | Main | How much for digital? »

A shortage of digital coaches

Here are three things that are true:
1. Digital technology, especially computers and cell phones, can dramatically increase productivity.
2. More and more users of digital technology are small firms or individuals.
3. The vast majority of users of digital technology are totally lame in getting the most out of the investment of their time and money.

"Oh, I didn't know I could do that."

"You mean I don't have to manually type my address book in by hand?"

"There are graphs in Excel?"

"Gmail is free?"

Here's what I haven't found: people who charge $100 an hour to hear what you do and how you do it and then show you how to do it better. People who organize data and put it in the right place. People who overhaul the way small groups use technology so they can use it dramatically better. People who use copilot to take over a PC and actually rearrange it so that it works better.

More examples: Teach people to back up. Show them how to check their email on the road. Help them understand how to use online networking when it's appropriate (and warn them when it's not). Show a restaurant how to use OpenTable to keep the place full, or to use a blog (with an RSS feed) to easily communicate with loyal customers. Teach a company to keep tabs on itself with Technorati.

This is a growth area. The tools are finally in place to market yourself, and even better, the productivity increases you can produce for $500 or $1,000 are not just valuable, they're actually priceless.

I bet you're out there. I bet there are people looking for you. Show yourself on this showcase for digital coaches...

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Listed below are links to weblogs that reference A shortage of digital coaches:

» Digital Coaches from PlugIM.com
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» Who Needs a Digital Coach? (I Do!) from Future Now's GrokDotCom / Marketing Optimization Blog
Seth Godin piqued my interest (theres a surprise) with his post about a shortage of digital coaches. Seth points out a need that a whole lot of people, myself included, have: Help getting more from the technology in which theyve already ... [Read More]

» How Phones and Technology Can Increase SalesBy5 from Sales by 5 Blog
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» Is Your Marketing Out Of Sync? from Jon Dale
Every day I talk to business owners who are completely confused by the myriad of options that have as they try to market their business. There's print advertising, radio, TV, the internet...so many choices and none of them really seem [Read More]

« Bananas are underrated | Main | How much for digital? »