All day, you run into people with bad judgment. That critic who didn't like your last movie, or the prospect who refuses to buy your product even though it's better. Or the angry customer who is bitter, vindictive, loud and out to cost you your job... even though they must know it's not your fault. Or perhaps it's the employee who refuses to exert a little extra energy even though it would help all of you.
It's enough to make you scream. Or give up.
Here's a thought: Maybe it's not bad judgment.
Try this on: "If I believed what you believe, I'd probably be acting exactly the same way you are right now." (Better thought than said, probably).
You know what, that's almost certainly true... if I believed what you said when you wrote that angry blog post, I probably would have written the same thing.
Once we realize that it's not a matter of judgment, but a matter of belief, everything changes.
That's because marketers are charged with changing what people believe.
If I can help change what you believe, I bet I can change your actions as well. And respecting your judgment is a great place to start.