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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Blogs and self promotion

A few years ago, Oprah sold her autobiography to a major New York publisher. You can imagine the delight among booksellers.

At the last minute, she backed out, never really explaining why.

I wonder how many books she would have sold? A lot, certainly, but as many as the titles she regularly promotes?

Here is a fascinating statistic:

Last month, I posted excerpts from my new book. I also wrote a glowing post about Garr's new book on presentations.  Guess what? My stats show that I sold more copies of Garr's book than mine.

The truism of the web: people talking about you is far more effective than talking about yourself.

Clearly, just about everyone who reads my blog enjoys my writing. You'd think that a significant percentage would then hustle over to buy a copy on Amazon the moment they heard about it. But, just as Oprah is at her best when she's talking about somebody else's book, something funny happens when a blogger talks about his work.

Cory and Mark both have terrific books out. And as co-editors on the world's most popular blog, you'd think that they could use boingboing to sell a ton of books. But it doesn't happen. Lucky for bloggers, if you write a good book, a few other bloggers will write about you and then the sales start happening.

Once again, what do you know, it takes patience. It's not a direct, first-order promotional thing, the way old media is. Instead, it's one thing causing something else, which leads to a conversation and then, maybe, a sale.

Interesting irrelevant aside: how come books get blurbed and promoted by other authors, but movies don't get blurbed and promoted by other directors and actors?

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Listed below are links to weblogs that reference Blogs and self promotion:

» "Meatball Sundae" by Seth Godin: Reommended Reading from LandingTheDeal
Seth Godin makes an interesting point about selling books in his post today.In todays blogosphere world, Godin points out, authors who plug their own books often face a tougher sales battle versus those that get plugged by other bloggers or... [Read More]

» Being plugged by someone else is much more effective than plugging yourself - Seth Godin from WebMetricsGuru
I liked Seth Godins post today on Blogs and self promotion as it clears up a question Ive had - whats more effective..self promotion or having others promote you? Seth Godin provides a convincing argument of having ones work... [Read More]

» Being plugged by someone else is much more effective than plugging one's self - Seth Godin from WebMetricsGuru
I liked Seth Godins post today on Blogs and self promotion as it clears up a question Ive had - whats more effective..self promotion or having others promote you? Seth Godin provides a convincing argument of having ones work... [Read More]

» Reading in the New Year... from Solutions Talk
Today's Notable Quote: Those of us who have been true readers all our life seldom fully realise the enormous extension of our being which we owe to authors. We realise it best when we talk with an unliterary friend. He [Read More]

» Charlie's Dummy from Debby Peters, Networking Guru
A couple days ago, Seth Godin wrote a post about how he gave readers an excerpt from his new book and the same day he wrote about another friend's new book, too. Guess what! Seth sold more books for... [Read More]

» The 3 biggest challenges in writing a business blog from Confident Writing
Writing a blog to promote your business has more benefits than I could care to mention - building relationships with clients and potential partners, getting feedback, learning more about what it is that you do, building your personal brand, getting [Read More]

» Блоги и самореклама from Как продать
Трюизм Интернета: когда люди говорят о вас, это более эффективно, чем когда вы говорите о себе. ... [Read More]

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