Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Encyclopedia salesmen hate wikipedia... | Main | The more people you reach the more likely it is that you're reaching the wrong people »

Customers that care

I visited the new Apple store in NYC on 14th Street yesterday. This one isn't as flashy as the one in midtown, and it has a fairly annoying design flaw. The two front doors don't close. Push them open, walk away and the door stays open.

On one visit, they had two full-time employees standing there, walking over to each door to close it. At the time, I figured it was actually a design feature... they had a doorman. How quaint.

Yesterday, though, with the temperature outside about 45, they just left both doors open.

I asked Jeff, the employee greeting visitors, "why don't you guys keep the door shut?" After all, it seems extremely wasteful. Al Gore is on the board, but even if he wasn't, it must be costing them a fortune.

Jeff told me that people complain all the time and it can't be fixed.

Obviously, not everyone complains all the time. Perhaps it's just a few a day. But the people who complain, care. And it's the customers that care that actually have a huge impact on your business.

If no one cares, you've got trouble. Goal one is getting people to care. Goal two: listening to them.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54fdf26528833

Listed below are links to weblogs that reference Customers that care:

» Who Cares? from Business Opportunities And Ideas
Yesterday I asked who hates you?, and suggested that if theres a group of people that hates you, theres probably an equally passionate group of people that like you because of it. That post was inspired by Seth Godin, who to... [Read More]

» OUr Customers Want Belly Rubs! from Bob Poole's Distracted Reality
I live with dogs and cats. It’s a choice I made years ago and I’ve never regretted the decision. They bring me so much joy and watching them live in the moment has, frankly, taught me more about life than [Read More]

» Our Customers Want Belly Rubs! from Bob Poole's Distracted Reality
I live with dogs and cats. It’s a choice I made years ago and I’ve never regretted the decision. They bring me so much joy and watching them live in the moment has, frankly, taught me more about life than [Read More]

» Our Customers Want Belly Rubs! from Bob Poole's Distracted Reality
I live with dogs and cats. It’s a choice I made years ago and I’ve never regretted the decision. They bring me so much joy and watching them live in the moment has, frankly, taught me more about life than [Read More]

« Encyclopedia salesmen hate wikipedia... | Main | The more people you reach the more likely it is that you're reaching the wrong people »