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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Workaholics | Main | A few more interviews »

Gimmicks

Along the way, some people in search of the remarkable have resorted to gimmicks to get the word out about their work. Gimmicks might work fine if you run a chain of fast food restaurants or a website, but gimmicks certainly get in the way of building a reputation if you're a lawyer or a doctor.

So, where to draw the line?

If a product or service adds value for the consumer, it's not a gimmick. Toll free customer support, for example, was seen as a gimmick when it came out in the 1960s. At least by competitors. Now, of course, it's required.

Banks open on Sundays? Well, it seems like a gimmick at first, until customers realize that they can't live without it. Then it's not a gimmick any longer.

Or consider a doctor who has completely reinvented the way he practices medicine. If it works, it won't be a gimmick. Because both sides with benefit, for the long haul.

As you sit down to consider ways to be more remarkable, the challenge is to be worth talking about... at the same time you are adding value for the person who's talking about you.

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Listed below are links to weblogs that reference Gimmicks:

» Word of Mouth: Stunts vs. Substance from Andy Sernovitz's Damn, I Wish I'd Thought of That!
All word of mouth starts with this: Give people a reason to talk about your stuff. Sometimes that can be a silly gimmick. Seth Godin writes about Starbucks driving cars around D.C. with fake coffee cups stuck to the top. [Read More]

» Is Your Tactic Remarkable, or Just a Gimmick? from remarkable communication
If marketing sin #1 is [Read More]

» Jay Parkinson is a WOW from Business of Life
Is it a gimmick or a whole new way of being a doctor? Jay Parkinson is an easily accessible mobile doctor who makes housecalls in the Brooklyn, Park Slope area of New York, offers same or next day appointments... [Read More]

» Plain-English: "Pain Points" in Experience Design from Maximum Customer Experience Blog
Just Tell Me Where It Hurts... In sales and marketing circles you will hear a lot of advice about finding a prospective customers pain point. A pain point is the when and the why, the reason customers choose you: the [Read More]

» Integrity: Do What You Say You Will Do! We Do It and Seth Does Too! from Sales by 5 Blog
I had a question that was recently chosen on Dishymix.com for Seth Godin, the most popular marketing blogger in the world, to answer. Having my answer chosen won me an autographed copy of Seth's new book, Meatball Sundae. I was [Read More]

« Workaholics | Main | A few more interviews »