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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Music lessons | Main | Dumbing down »

How to title stuff

(Books, blog posts, breakfast cereals, whatever).

I was talking to someone yesterday about naming books, and I realized that there are three useful schools of thought here.

  1. You can pick a completely descriptive, generic, boring name that precisely describes what's inside. Like "Shredded Wheat" or "12 Ways to Get Traffic to Your Blog" or "Installing Linux on the 8088 Platform in 24 Hours". The advantage of this approach is that Google likes it, and so do people who are quite goal directed. If you've got a Linux installation problem and you find that book at your local B&N, not only are you going to buy it immediately, you're going to do it with a smile on your face.
  2. You can pick a more clever name that's designed to entice the reader to read the subtitle, or the first few lines of your post or the back of the cereal box. You can imbue the name with some attitude, like BlogWild, or you can pick a name that just begs to be researched, like Join the Conversation.
  3. The third approach is to pick a name that gets talked about. To create a phrase that you hope will enter the vocabulary. Yes, that's my strategy. My goal is to have people call something a Purple Cow or eviscerate the boss for suggesting yet another Meatball Sundae. It doesn't always work, but when it does, you sell ten books, not one. (From my point of view, though, I'm happy to sell zero if the phrase catches on... the book is just an excuse for making change).

And now, to really gild the lily, the guys at 8CR have figured out a way to get you a free action figure (yes, there really is an action figure, and yes, it really is a joke) when you buy ten copies of the new book at a discount price, one for everyone who can't figure out what you're talking about. And yes, they ship worldwide. Imagine everyone's delight when you give them one for Valentine's Day.

While we're on the topic, Jackie has a fairly disgusting video.That's not why the book made the WSJ bestseller list, but it can't hurt.

John wrote a crisp review. So did Marc. I'd say "thanks for reading," but what I really want to say is, "thanks for talking about it."

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» 1 Way to Be More Like Seth Godin from Phil Gerbyshak Challenges You to Make It Great!
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» Как давать названия from Как продать
Третий способ – это выбрать название, о котором все начинают говорить. Создать фразу, которая, как вы надеетесь, войдет в обиход. Да, это мо... [Read More]

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