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All Marketers Tell Stories

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Free Prize Inside

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

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The Icarus Deception

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Marketer of the year, 2007 | Main | The first thing to do this year »

Solving problems

There are three ways to deal with a problem, I think.

  • Lean into it.
  • Lean away from it.
  • Run away.

You lean into a problem, especially a long-term or difficult one, by sitting with it, reveling in it, embracing it and breathing it in. The problem becomes part of you, at least until you solve it. You try one approach and then another, and when nothing works, you stick with it and work around it as you build your organization and your life. [I don't mean you just bully the problem, or attack it. I mean that you accept it, live with it, breathe it and whittle it until you've achieved your goal. Once you start looking forward to your interactions with the problem, then you're leaning into it.]

Some people choose to lean away from the problems that nag them at home or at work. They avoid them, minimize them or criticize the cause. Put as little into it as possible and maybe it will go away.

And sometimes, a problem is so nasty or overwhelming that you just run away.

I'm a big fan of the first approach. And sometimes, quitting isn't such a bad idea. The second approach, alas, is the one that many of us end up with by default, and the one that's least likely to pay off.

If that helps with this year's resolutions, it was worth thinking about...

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