Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« After the lawyers | Main | Tribe Management »

The Hyping Point

A few readers have written in, asking me about a recent article in Fast Company about Malcolm Gladwell's  Tipping Point and new research by Duncan Watts. (Cory's take on it is here). Full disclosure: Duncan is brilliant, and so is Malcolm. Which is my point, I guess. Duncan's work does nothing at all to discredit the importance of what Gladwell is saying in the Tipping Point. Mostly, I think it's a provocative headline designed to get clicks for the magazine...

As I understand it, people are influenced by the people around them. That we act, like buffalo, in a herd. The idea that a single influential individual (even a blogger like Guy or a talk show host like Oprah) can individually change the herd is crazy, and I don't think anyone has argued that.

What should be really clear, though, is that people with big audiences certainly count as one of the people around you. If the guy down the row at work buys a Mac Air, it counts. If Guy buys a Mac Air, it counts just as much (or possibly a bit more). If a kid in school is listening to Ini, it counts. And if you hear HotStepper on a popular radio station, it counts just as much. Since people with big audiences have more 'friends' and have more 'people down the hall', they have more influence. Not because they count for more, just because they 'know' more people. (Forgive the excessive use of single quotation marks, please).

Unleashing the Ideavirus didn't spread because 'important' people endorsed and promoted it. It spread because passionate people did.

One more reason not to obsess about the A list in any media category. Worry instead about people with passion and people with lots of friends. You need both for ideas to spread. That was Malcolm's point all along.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e5500ef9368834

Listed below are links to weblogs that reference The Hyping Point:

» Forget Influentials, Embrace the Curious from Servant of Chaos
Yesterday's post on Influentials generated some great comments and got me thinking (yet again) ... and this is where it is going ... Process Over TargetingIn building your marketing/digtial strategy and beginning to execute, the challenge is not in the [Read More]

» A-Listers and the Tipping Point from Marketing Safari
Sometimes, I just love the Internet and the blogosphere. How ideas and debates sometimes spread like wildfire online. The most recent one is a debate on Gladwells theory of The Tipping Point: How Little Things Can Make a Big Differencestarted [Read More]

» Malcom Gladwell Under Fire: Marketers Miffed from ChaosScenario
Witnessing the firestorm that erupted as a result of a Fast Company article, I've concluded that the quickest way to earn the ire of marketers is to trash Malcom Gladwell and his breakthrough hit book about influence, The Tipping Point. [Read More]

» leveraging the faithful a second opinion from seachangestrategies.com
This Fast Company piece purporting to debunk the tipping point as described by Malcolm Gladwell, is making the rounds. It argues that so-called influentials are no more likely to spread your messages than ordinary everyday folks.&... [Read More]

» Duncan Watts vs. The Tipping Point from [ paul isakson ]
Note: This post is a bit late coming. It has been sitting a draft since the second day of February waiting for a couple final thoughts. Sorry about that. I'm sure you've already read quite a bit on the article that spurred it, but rather than delete it... [Read More]

» Do Influentials Matter? from Blogger Relations
For a quick review of Malcolm Gladwell's Tipping Point concepts, watch this entertaining, short video on how connectors, mavens and salesman can influence trends. Business Week's Stephen Baker asked an interesting hypothetical question this week on his... [Read More]

« After the lawyers | Main | Tribe Management »