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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Customers that care | Main | Polly's best riff... ever. »

The more people you reach the more likely it is that you're reaching the wrong people

Who vs. how many.

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Listed below are links to weblogs that reference The more people you reach the more likely it is that you're reaching the wrong people:

» Simple Ideas Are Powerful from Bill Gluth's Blog
Everyone who knows me, knows that I'm a BIG fan of Seth Godin's ideas and work. The reason is, he breaks business down to its essence, the simplest terms. Like today on his blog, the headline is The more people you reach, the more likely you're reachin... [Read More]

» To the church growth movement, from Seth Godin, with Love from JOLLYBLOGGER
Seth Godin is THE MAN when it comes to marketing. And no, he didn't write a love letter to the church growth movement, I was just looking for a title that would catch your eye. Nor does what he say [Read More]

» Radio Advertisers Should Remember This from Direct Response Radio Advertising Blog
It's a simple idea, but it has far-reaching implications. "The more people you reach, the more likely it is that you're reaching the wrong people." Seth's point is that it's "who vs. how many". By now, this should be well... [Read More]

» Another Seth Godin Snippet... from marginally subversive communication thoughts
Seth Godin's blog title says it all: The more people you reach the more likely it is that you're reaching the wrong people. In this entry, there was only a one-liner paragraph (that defies the rules of grammar - but who cares?) Who vs. how many. Can so... [Read More]

» No, Starbucks, Don't Try to Please Everybody from Planning, Startups, Stories
starbucks mcdonalds marketing marketing-strategy [Read More]

« Customers that care | Main | Polly's best riff... ever. »