The more people you reach the more likely it is that you're reaching the wrong people
Who vs. how many.
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Seth's Web Pages
SETH'S BOOKS
Seth Godin has written 12 bestsellers that have been translated into 33 languages
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
All Marketers Tell Stories
Seth's most important book about the art of marketing
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
Free Prize Inside
The practical sequel to Purple Cow
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Permission Marketing
The classic Named "Best Business Book" by Fortune.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
We Are All Weird
The end of mass and how you can succeed by delighting a niche.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
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Listed below are links to weblogs that reference The more people you reach the more likely it is that you're reaching the wrong people:
» Simple Ideas Are Powerful from Bill Gluth's Blog
Everyone who knows me, knows that I'm a BIG fan of Seth Godin's ideas and work. The reason is, he breaks business down to its essence, the simplest terms. Like today on his blog, the headline is The more people you reach, the more likely you're reachin... [Read More]
» To the church growth movement, from Seth Godin, with Love from JOLLYBLOGGER
Seth Godin is THE MAN when it comes to marketing. And no, he didn't write a love letter to the church growth movement, I was just looking for a title that would catch your eye. Nor does what he say [Read More]
» Radio Advertisers Should Remember This from Direct Response Radio Advertising Blog
It's a simple idea, but it has far-reaching implications. "The more people you reach, the more likely it is that you're reaching the wrong people." Seth's point is that it's "who vs. how many". By now, this should be well... [Read More]
» Another Seth Godin Snippet... from marginally subversive communication thoughts
Seth Godin's blog title says it all: The more people you reach the more likely it is that you're reaching the wrong people. In this entry, there was only a one-liner paragraph (that defies the rules of grammar - but who cares?) Who vs. how many. Can so... [Read More]
» No, Starbucks, Don't Try to Please Everybody from Planning, Startups, Stories
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