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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A few more interviews | Main | Bananas are underrated »

The problem with perfect

When was the last time you excitedly told someone about Fedex?

They're perfect. The only time we notice them is when they screw up.

And that fancy restaurant with the four star reviews? They've got the fine linen and the coordinated presentation of dishes... it costs hundreds of dollars to eat there, but it's okay, because they're perfect.

Which is a problem, because dinner consists of not much except noticing how imperfect they are. The second course came five minutes later than it should of (ten, even!). The salad was really good, but not as perfect as it was last time. And the valet parking... you had to wait in the cold for at least ninety seconds before your car came. What a let down.

A let down?

The place is a gift, a positive bit of karma in a world filled with compromise. And all you can do is notice that it's not perfect.

As the quality of things go up, and competition increases, it's so easy to sell people on perfect. But perfect rarely leads to great word of mouth, merely because expectations are so hard to meet.

I think it's more helpful to focus on texture, on interpersonal interaction, on interesting. Interesting is attainable, and interesting is remarkable. Interesting is fresh every day and interesting leads to word of mouth.

I think our Fedex delivery person is interesting. I like her. I talk to her. And yes, it changes my decision about who to ship with. I also think that Spicy Mina is an interesting restaurant. So far from perfect, it's ridiculous. But I talk about it.

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Listed below are links to weblogs that reference The problem with perfect:

» Theres Two Problems WithPerfect from SmoothSpan Blog
Seth Godin writes about The Problem With Perfect: The only time we notice them is when they screw up. Hes right, of course.  And he goes on to elaborate: As the quality of things go up, and competition increases, its so easy to sell peop... [Read More]

» We all want a Perfect Vacation! from Rocky Mountaineer Vacations' Guest Lounge Blog
A post by Seth Godin about the problem of perfect, rings so true in the hospitality industry. Whether you are on a vacation or in a restaurant a or visiting an attraction, the customer expects - and the management attempts [Read More]

» Wabi Sabi Imperfect from bethsblog
While I'm on the subject of simplicity I might as well add a few cents to Seth's post perfect, with a Wabi Sabi quote from Leonard Koren's Resurgence: Wabi-sabi is a beauty of things imperfect, impermanent and incomplete. It is [Read More]

« A few more interviews | Main | Bananas are underrated »