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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Making promises | Main | Editors »

The truth about word of mouth

It's hard.

Sure, it's hard for you. Your brand doesn't get as much as you like.

But that's not what I mean.

It's hard for the consumer. A few people like to blab and babble. Most people don't.

Consider Iowa. Caucus turnout was huge. And yet it only represents a tiny percentage of the people who vote in the actual election in Iowa. What? The caucus stage is so much more important in the scheme of things (the Iowa electoral vote essentially never influences an election). So why skip the caucus?

90% of voters skip it because they don't want to stand up in front of people and tell them who they're voting for. They don't want to be challenged or made to look foolish. So they keep quiet.

That's what most of your customers do. They lay low, because they're afraid or shy or just not used to talking about brands and products or experiences.

Sure, 1% of your customers blog or post or just plain talk. They're louder than ever before. But the other 99% represent a real opportunity for you. Figure out how to get them out there. Cajole them to go to a caucus.

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Listed below are links to weblogs that reference The truth about word of mouth:

» Oh lord, now Seth and I are thinking alike! from Jason 2.0
I just knew that Seth was going to blog about the Iowa primary today! Last night I got caught up watching the voter returns, and the speeches afterward. They all were okay, Edwards and Hillary were pretty good, Obama was [Read More]

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The always good Seth Godin on Word of Mouth promotion [Read More]

» Freedom from TOONE GUITARS
There was a time when a small band of rebels rose in armed rebellion to cast off the yoke of oppressive government. When backwoods farmers and self-educated idealists rejected the tyranny of monarchy, oligarchy, and theocracy which had, for all [Read More]

» Правда о сарафанном радио from Как продать
Автор: Сет Годин оригинал статьи от 4 января 2008 г. Это трудное дело. Конечно, это трудное дело для вас. Ваш бренд не получает столько вним�... [Read More]

« Making promises | Main | Editors »