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Marketing HR

Hepburn Yesterday's post led to some good email about Human Resources.

Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were interchangeable, low cost and easily replaced. The more leverage the factory-owner had, the better. Hence Personnel or the even more cruel term: HR. It views people as a natural resource, like lumber.

Like it or not, in most organizations HR has grown up with a forms/clerical/factory focus. Which was fine, I guess, unless your goal was to do something amazing, something that had nothing to do with a factory, something that required amazing programmers, remarkable marketers or insanely talented strategy people.

So, here's my small suggestion, one that will make some uncomfortable.

Change the department name to Talent.

The reason this makes some people uncomfortable is that it seems like spin, like gratuitous double speak. And, if you don't change what you do, that would be true.

BUT...

What if you started acting like the VP of Talent? Understanding that talent is hard to find and not obvious to manage. The VP of Talent would have to reorganize the department and do things differently all day long (small example: talent shouldn't have to fill out reams of forms and argue with the insurance company... talent is too busy for that... talent has people to help with that.)

Microsoft and Google both have a very healthy focus on finding and recruiting Talent. McDonald's recently announced that they want to hire people who smile more. The first strategy works, the second won't. Talent is too smart to stay long at a company that wants it to be a cog in a machine. Great companies want and need talent, but they have to work for it.

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Listed below are links to weblogs that reference Marketing HR:

» Future of Talent from The Social Customer Manifesto
Seth Godin has a strong piece up today on the mindset shift taking place in the human resources functions of large organizations. Seth:Like it or not, in most organizations HR has grown up with a forms/clerical/factory focus. Which was fine, [Read More]

» Human Resources Management from Business Opportunities And Ideas
Seth Godin recently wrote about Human Resources, saying: in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were interchangeable, low cost and easily... [Read More]

» Talent from makehope
[Professor] Godin did it again as he so persistently does -- his take on Talent vis a' vis Personnel vis a' vis Lumber is dead on. He appropriately cautions...The reason this [changing the vernacular] makes some people uncomfortable is that [Read More]

» Human resources versus talent management department: What's the diff...? from marginally subversive communication thoughts
Seth Godin's latest entry is all about talent. It's something that I have been thinking about for the last couple of weeks as I go through the rigors of finding the right groove in my new job. The core question was: As I move from managing my own busin... [Read More]

» Radio Advertising is No Exception from Direct Response Radio Advertising Blog
As we've seen with our radio advertising clients, businesses come in many types and sizes. But they all have one thing in common. They are run by people. Yes, I am master of the obvious today. But stay with me.... [Read More]

» HR: administrivia or strategic operations? from Muegge Marketing
Here's the beef: http://sethgodin.typepad.com/seths_blog/2008/02/marketing-hr.html So, I must admit, this post sparked an animated debate at my firm. I cannot tell you how many of our clients swear up and down that they are interested in talking to som... [Read More]

» HR vs Talent Department from The Talent Fanatic
Seth Goddin had an entry last month railing against administrative and non-strategic HR functions. His point, in essence, was this: What if you started acting like the VP of Talent? Understanding that talent is hard to find and not obvious [Read More]

» Маркетинг людских ресурсов from Как продать
Смените название отдел кадров на отдел талантов. ... [Read More]

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