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Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.”
Think about that one for a second. Not about maximizing demand, but about sorting it out. When your messages reach the right people at the right time in the right way, magic happens. It's not about forcing or pushing or attacking or targeting or closing.
This is a huge step forward in how you can think about your customers and how they act.
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Listed below are links to weblogs that reference Sorting out:
» Small Business E-commerce Link Digest - February 29, 2008 from thinks
Taking a look at social networks, customer experience optimization, search engine optimization and the customers of the future.
... [Read More]
» When demand comes knocking, do you sell or sort? from Revenue Zen
Seth Godin has put together a really brief post that explains what I've tried to tell my clients and employers for years (Sorting Out). [Read More]
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