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« Marketing in a recession | Blog Home | Video presentation about the future of the music business »

The Boss

Theboss Here's the thing: every single one of these policies is something that you'd be willing to do for a good customer anyway.

So, rather than taking the posture of "I hate you and I don't trust you," why not start with this one?

LL Bean has been doing it for a hundred years. It works.

Just down the street, the proprietor yelled at us for taking a photo. At a t-shirt store. Sheesh. Wanna guess where we bought our overpriced souvenirs?

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» Get over the package war...quickly from Property Management
Saw this pic on Seth Godin's site and it made me think of packages...weird? I know! Is it me or does it seem that lately it has become an us against them struggle with residents in our communities? I see it played out in my very own office from time to... [Read More]

« Marketing in a recession | Blog Home | Video presentation about the future of the music business »