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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Apparently, I invented the Everything Bagel | Main | The forces of mediocrity »

1000 true fans

This is Kevin Kelly's best riff of the year, and that's saying an enormous amount. Go read it!

Some people will read this and immediately understand. Others will read it and start waffling over the meaning of "true." My expansion: you need to alter what you do and how you do it so that 1,000 true fans is sufficient to make you very happy.

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Listed below are links to weblogs that reference 1000 true fans:

» Does your winery have 1,000 true fans? from The Winery Web Site Report
Part of my job here is to let winery folks know about interesting-but-relevant thoughts from non-winery folks. Kevin Kelly's article, 1,000 True Fans, is one of those.One thousand is a feasible number. You could count to 1,000. If you added [Read More]

» Advocates and the Long Tail from TrueView, the Ryan TrueHealth POV
We are tremendous fans of the concept of the Advocate. In a recent post, Seth Godin links to an analysis of the Long Tail by fellow blogger Kevin Kelly that brilliantly explains the role of the advocate in pharma marketing. [Read More]

» True Fans from The Agitator
 Think of your most loyal (and therefore probably most valuable) donors as your true fans.With that in mind read Kevin Kelly's piece on true fans. Thanks to Seth Godin for the pointer.Tom [Read More]

» The Long Tail, 1,000 True Fans from Andrew Mackie, business catalyst
Wired magazine editor Chris Anderson wrote about The Long Tail in 2004. The idea is that publishing and distribution used to be controlled by the powerful elite who could invest in expensive content creation, owned the distribution channels and were [Read More]

» one lawyer. 1000 true fans from legal sanity
If youre a regular reader here, you know that I devote a good bit of this space to nurturing the conversation on the lawyer-client connection. I take a bit of an unconventional approach by tapping into similar dialogues going on... [Read More]

« Apparently, I invented the Everything Bagel | Main | The forces of mediocrity »